Brands need advertising automation to control the consumer journey
Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.
Produced in collaboration with:
Modern Digital Advertising is Cross-Culture
What is the art of nuanced, cross-cultural ad targeting? In a new report, explore how advertisers are responding to a web of consumer needs and preferences, informed by traditions, values and beliefs.
Produced in collaboration with:
A Guide for Connected TV Advertising
A Guide to Connected TV Advertising provides you with everything you need to know to sound like an expert on this hot topic.
Una guía para la publicidad televisiva conectada le brinda todo lo que necesita saber para sonar como un experto en este tema candente.
Best Practices Guide for Cannabis Advertising
With new legal frameworks and regulations, navigating the complex world of cannabis advertising can be tricky for marketers. Relax, we’ve got you covered.
A Guide to Test Clicks
We’ve all experienced a time when the numbers reported didn’t match the numbers in our tech platform, and this can be confusing! We will assuage your fears as we break down exactly what test clicks are, how to identify them, and the info you need to ensure campaign success.
Attention: The New Media Currency
This insights report presents the findings from a research study conducted with 200 North American brand marketers on the topic of capturing attention through video advertising.
El reporte presenta los resultados de una encuesta respondida por más de 160 gerentes y ejecutivos de marca latinoamericanos, así como compradores y planificadores de medios en agencias sobre el tema de atención a la publicidad digital.
Protecting Your Brand Against Fraud
This white paper will provide you with all the information you need to better understand what advertising fraud is and how you can protect your brand against it.
Overcoming Analysis Paralysis
The era of data-driven marketing has arrived, and you don’t have to be a data scientist to start one at your organization. This complimentary e-book sheds light on the topic of data including types of data, Data Management Platforms, how a Demand Side Platform fits in and much more.
The First Canadian Programmatic Landscape Study
Conducted with Marketing Magazine and Rogers Research, The First Canadian Programmatic Landscape Study looks into the state of programmatic marketing in Canada in detail. Through this new joint research survey, we have asked over 500 top Canadian marketers their thoughts on programmatic marketing, the fastest growing and most disruptive area in digital advertising.
Why Use Interest-Based Targeting in 2017
Only through properly identifying and accessing interest-based data can marketers make accurate connections and deliver successfully targeted in-app campaigns. In an age where social media applications provide an ideal platform for all demographics to share and discuss interests, and even shop their favourite products, why have marketers not been able to leverage this data for targeting purposes?