Overcoming Analysis Paralysis – How to Execute A Data-Driven Marketing Strategy
The era of data-driven marketing has arrived, and you don’t have to be a data scientist to start one at your organization. This complimentary e-book sheds light on the topic of data including types of data, Data Management Platforms, how a Demand Side Platform fits in and much more.
The First Canadian Programmatic Landscape Study
Conducted with Marketing Magazine and Rogers Research, The First Canadian Programmatic landscape study looks into the state of programmatic marketing in Canada in detail. Through this new joint research survey, we have asked over 500 top Canadian marketers their thoughts on programmatic marketing, the fastest growing and most disruptive area in digital advertising.