Reach without attention is meaningless
How do you achieve consumer attention? And does it matter?
The answer is simply: YES!
Data has repeatedly proven that share of attention determines sales.
So if we can find a way to capture consumer attention, we can activate sales through digital marketing channels.
What is attention?
More than just a video view count, attention is meaningful time your audience spends engaged with your content. In an effort to truly understand the success of a video campaign, you must look at the audience attention it garnered. To do this you must look at two metrics: views & time.
Visible Measures is the only solution that can optimize for your brand’s Share of Attention™, maximizing both views and time spent, while tracking performance against your competitive set in real time.
True Reach® enables comprehensive and unbiased brand comparisons
True Reach® is a proprietary MRC accredited metric that identifies and organizes all publicly available view data for video campaigns.
This metric includes views from a campaign’s original uploads and views from related user generated copies and derivatives. With visibility across dozens of sites including Facebook and YouTube, True Reach® is the definitive metric for understanding the breadth of a campaign.
Take a look at True Reach® statistics on performance of brand videos:
Engaged Viewing Time™ gives apples-to-apples comparison of engagement
Through extensive viewership data from video campaigns and our knowledge of user engagement behaviour on major platforms such as YouTube and Facebook, we are able to calculate viewing time for every video asset across major brands on these platforms. Engaged Viewing Time™ allows for an apples-to-apples comparison of how much time users actually spend engaged with branded video content.
Understanding attention creates efficiency
Together, Share of Views and Share of Time portray an accurate picture of your overall Share of Attention within your competitive set, letting you know exactly how you stack up.
The attention driven video advertising solution incorporates this information with your proposed budget to help you determine how far your ad dollars are taking you. Insights into flighting, creative, and social strategies of the most efficient brands can inform your future spending.