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illumin combines a powerful demand side platform, clear insights, and unmatched support to turn digital advertising into real impact.

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Trusted by brands and agencies
  • The platform
  • The canvas
  • The data
  • The intelligence

Our self-serve demand-side platform gives you precision targeting, intuitive tools, and actionable insights in one platform. Build, launch, and measure campaigns with confidence and deliver real impact.

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the platform
key results
One platform, stronger results

How MN&Co united open web and social to boost performance

Discover how MN&Co used illumin’s Meta integration to break down silos and boost performance for a leading financial services client. By uniting open web and social, they achieved higher engagement, smarter retargeting, and stronger conversions from one platform.

Read the full case study
Turn audience data into action

Ad tech re-imagined

illumin is a marketer-first platform that connects programmatic, email, and social across the funnel. Advanced algorithms and machine learning analyze behavior to create profiles that enable personalized ads, meaningful connections, and measurable success.

Introducing illumin
Email marketing
Email integration

Sync first-party audiences

illumin helps marketers turn first-party data into actionable insights. Connect your email platform, sync audiences with open web campaigns, and target behaviors like opens or clicks to build personalized strategies that drive real results.

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Summer 2025 G2 badges for illumin
Excellence recognized

Marketers love illumin's digital advertising platform

And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.

You don’t have to take our word for it. Check out the G2 reviews. Real customers explain how the illumin platform transformed their digital advertising.

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“illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether they’re at the beginning of searching or much further down the funnel — making for more meaningful interactions.”

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Edward Gold
Gold Consulting Group
Frequently Asked Questions

Everything you wanted to know about illumin but were afraid to ask.

What is illumin?

illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumin’s platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.

Is illumin a demand side platform (DSP)?

While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.

Is illumin a programmatic advertising platform?

illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumin’s platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.

What is journey advertising?

Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion. Contact us to learn more about journey advertising.

Where is illumin located?

illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Head here to contact us.

Is illumin hiring?

Yes! illumin is currently looking to fill several positions. To see if you’re the right fit or learn more about what life at illumin is like, visit our careers page.

What is AcuityAds?

AcuityAds is illumin’s former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on our About Us page.

Is illumin publicly traded?

Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor information here.

Does illumin use artificial intelligence?

Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.

What ad solutions or channels does illumin support?

illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:

  • Native
  • Display
  • Video
  • Connected TV
  • Audio
  • Digital-out-of-home
  • Social
  • Email integration

Head here to learn more about our platform’s channels.

How does illumin use my data?

illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.

Does illumin have self-service options?

Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.

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