The Acuity Self-Serve Programmatic Marketing Platform was designed to be ultra-intuitive, making it accessible and satisfying to marketers of all skill levels. With features designed to unlock, not just the potential of self-serve technology, but the potential of the digital marketing opportunity, independent users can navigate and command the programmatic landscape to optimise their campaign performance. And do so without exposure to the risks and blind spots that traditionally come with the territory.
Acuity Platform provides a unique and flexible solution to anyone seeking a hands-on approach to their digital media strategy. It does this using:
- Best-in-class partnerships
- A proprietary, machine learning algorithm
- Industry leading brand safety and fraud protection practices
- Cross-platform technology
- Informative analytics and data
Connected to all of the best advertising exchanges in the market. Learn more about our partnerships for inventory, brand safety and fraud protection and behavioural and b2b data.
Our in-house programmatic experts work on the platform’s proprietary algorithm every day. This is key to campaign optimization.
It is proven that campaign performance increases 10-15% when our algorithm is turned on.
BRAND SAFETY &
Acuity’s Contextual Scanner is always on. Verifying content to match IAB brand safety measures so you know your ads only appear in brand safe environments.
What We Do Pre-Campaign, In-Flight and Post-Campaign
- Minimize bot fraud, human click farms & iFraming units
- Traffic, Content Scoring & IP Filtering
- Global & industry wide advertiser whitelists/blacklists
- Fully integrated with comScore vCE
- Compatible with Nielsen OCR and Integral Ad Science
Use one-to-one messaging to connect with your audience across screens including desktop, mobile, tablet, audio, and CTV.
We can adapt to assist you in using the ad format that best serves your campaign. Everything from display, audio and video, on social and everywhere else in the digital world.
ANALYTICS & DATA
Access real-time campaign analytics so you can track and optimize on the go.
Get insights into dozens of metrics!
Customize your analytics dashboard to only see the metrics important to you. Through the Acuity Platform you can access proprietary consumer vertical data, third party behavioral and b2b data and you can connect to the Data Management Platform of your choice.
VIEW A DEMO
The AcuityAds Self-Serve Programmatic Marketing Platform.