The State of Digital Advertising: An Interview with Seraj Bharwani, Chief Strategy Officer, AcuityAds
CUSTOMER FIRST THINKING PODCAST, MARCH 6 2019
Although digital advertising now accounts for about one-third of total ad spending, public trust in online advertising has plummeted. Most people feel preyed upon, which is why ad blocking is on the wise. Even advertisers are mistrustful, feeling they’re not getting their money’s worth. The ad-based web is at an inflection point, in urgent need of reform.
Stephen Shaw has Seraj Bharwani on the Customer First Thinking Podcast. You can listen to it here.