Triton Digital a2x® Integrates with AcuityAds to Provide Media Buyers with Programmatic Access to Premium Digital Audio Inventory
TORONTO, ON; NEW YORK, NY, August 21, 2018
TORONTO and NEW YORK, Aug. 21, 2018 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or the “Company”), a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, audio, mobile, social and online display advertising campaigns is pleased to announce the integration of its technology into Triton Digital’s a2x® audio advertising marketplace. Through this integration, buyers that use the Acuity Platform will be able to further increase their reach by adding highly-targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios, and online music services to their programmatic, omnichannel buys for the first time.
“At AcuityAds, we remain committed to providing our clients with innovative and effective ways of reaching their most valued audiences in the right place, at the right time, and with a relevant message,” said Joe Ontman, CRO and Co-Founder of AcuityAds. “Digital audio is a highly effective and proven vehicle for doing so and one that is often underserved within the programmatic community. We are thrilled to partner with Triton Digital to provide our clients with access to the a2x® audio advertising marketplace marketplace, where they can leverage the reach and connectivity of digital audio to increase their return.”
“AcuityAds shares our passion of helping brands connect with their target audiences in meaningful ways,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide their clients with access to a wide range of premium audio inventory from all over the world to enhance the performance of their campaigns and enrich their digital marketing strategies with this remarkably effective advertising medium.”
The global audio marketplace, a2x®, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x®, contact firstname.lastname@example.org.
AcuityAds is a leading technology company that provides marketers a more powerful and holistic solution for digital advertising across all ad formats and devices to amplify reach and Share Of Attention® throughout the customer journey. Via its unique data-driven insights, real-time analytics and industry-leading activation platform based on proprietary machine learning technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled trusted solutions that the most demanding marketers require to be successful in the digital era.
AcuityAds is headquartered in Toronto, Canada with offices across North America including New York City, Boston, Chicago, Las Vegas, Los Angeles, San Francisco, Vancouver, Calgary and Montreal. For more information, visit www.AcuityAds.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.