ACUITYADS RELEASES INDUSTRY’S FIRST MAJOR COMPREHENSIVE STUDY ON THE STATE OF AUDIENCE ATTENTION TO DIGITAL ADVERTISING
TORONTO, ON; NEW YORK, NY, DECEMBER 3, 2018
AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or the “Company”), a technology leader that provides targeted digital media solutions by leveraging its proprietary Artificial Intelligence (AI) technology to enable advertisers to connect intelligently with audiences across digital advertising campaigns, today announced the release of a new research report entitled “Attention: The New Media Currency”. The insights represent findings from a recent study conducted with over 200 brand marketers on the topic of capturing audience attention through video advertising.
“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.”
The research revealed a significant disconnect between what marketers believe as important to achieving consumer attention and the actual evidence.
Alex Panousis, President of Havas Media Canada highlighted the importance of the attention issue, “Everything in digital media is secondary to driving attention. As an industry, we need to better understand the factors impacting our ability to do this. The use of data and technology put part of the equation within advertiser control, so they can achieve a critical competitive advantage in today’s crowded media environment.”
The research report precedes a sequence of industry events where AcuityAds will be presenting the findings, along with strategies for tackling the attention issue, including at the upcoming American Marketing Association’s Looking Ahead Into The 2019 Marketing Landscape event on December 12th in Toronto, Canada. The full report can be accessed online here.
About AcuityAds
AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention® throughout the customer journey. Via its unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary Artificial Intelligence technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era.
AcuityAds is headquartered in Toronto with offices throughout the U.S., Europe and Latin America. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, bpedram@virtusadvisory.com; Jonathan Pollack, Chief Financial Officer, AcuityAds Holdings Inc., 416-218-9888, jp@acuityads.com; Tal Hayek, Chief Executive Officer, AcuityAds Holdings Inc., 416-218-9888, tal.hayek@acuityads.com