AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV
TORONTO and NEW YORK, Jan. 23, 2020
TORONTO and NEW YORK, Jan. 23, 2020 – AcuityAds Holdings Inc. (TSX:AT) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences has partnered with Tapad, a global leader in digital identity resolution. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel Connected TV offering.
Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, will complement AcuityAds’ own cross-device data set for enhanced marketing capabilities across their Demand Side Platform (DSP). For AcuityAds, this provides customers with unduplicated reach across desktop, tablet, mobile and CTV devices – while augmenting their video offering.
Tom Woods, Vice President of Products at AcuityAds commented, “With increasing marketing complexities, consumer device usage and new data regulations, our decision regarding the partnership was an important one. The Tapad Graph’s privacy-safe identifiers for consumer notice and choice, as well as the ability to opt-out at any point, were critical factors in our decision who to partner with.”
Chris Feo, Senior Vice President, Strategy and Partnerships at Tapad added: “Our integration with AcuityAds’ DSP should not only help marketers within North America optimize current cross-device campaign initiatives and performance, but also increase reach across additional digital screens long term. We are excited to expand our partnership with AcuityAds.”
To learn more about Tapad and our digital identity resolution capabilities, visit www.Tapad.com
AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention® throughout the customer journey. Via its unique, data-driven insights, real-time analytics and industry-leading activation platform based on proprietary Artificial Intelligence technology, AcuityAds leverages an integrated ecosystem of partners for data, inventory, brand safety and fraud prevention, offering unparalleled, trusted solutions that the most demanding marketers require to be successful in the digital era.
AcuityAds is headquartered in Toronto with offices throughout the U.S., Europe and Latin America. For more information, visit AcuityAds.com.
For further information, please contact:
Chief Executive Officer AcuityAds Holdings Inc.
Chief Financial Officer
AcuityAds Holdings Inc.
Virtus Advisory Group Inc.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company’s client that has been mentioned in this press release has the right to exercise an out-clause right at any time during the advertising campaign.
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Tapad, Inc. is a global leader in digital identity resolution. The Tapad Graph and its related solutions provide a transparent, privacy-safe approach connecting brands to consumers through their devices globally. Tapad is recognized across the industry for its product innovation, workplace culture, and talent, and has earned numerous awards including One World Identity’s 2019 Top 100 Influencers in Identity Award. Headquartered in New York, Tapad also has offices in Chicago, London, Oslo, Singapore, and Tokyo.