ACUITYADS INC. AND SLIMCUT MEDIA ANNOUNCE PARTNERSHIP TO DELIVER INNOVATIVE IN-ARTICLE NATIVE VIDEO AD UNIT
TORONTO, ON, MARCH 3, 2015
AcuityAds Inc, (TSXV: AT) a leader in online and mobile advertising, today announced that it has been selected by SlimCut Media as a Preferred Partner for its Innovative In-Article Native Video Ad Unit “SplitBox™.”
This partnership will provide AcuityAds with the ability to deliver in-stream video ad units across the SlimCut Media platform ‘Premium Private Marketplace’, consisting only of premium publishers across North America. The SlimCut ‘SplitBox’ In-Article Ad Unit provides AcuityAds with preferred partner access with the ability to deliver video inventory for advertisers with 100% Guaranteed Viewability, 100% Transparency and within 100% Premium Inventory.
“The SplitBox™ is a video ad unit that only loads when readers scroll down in an article. It plays an ad in between paragraphs and closes at the end,” says Damien Véran, President of SlimCut Media. “The unit creates a large, 100% viewable video ad inventory, with a strong reader engagement.”
Access to SlimCut Media private marketplace gives AcuityAds the ability to provide advertisers with:
- Access to expanded video inventory not limited to video only sections
- Contextual Targeting capabilities at the article level
- Robust analytics and performance reporting by vertical and content type
- Brand safety via 100% Premium Private Marketplace
SlimCut Media SplitBox™ creates inventory on both desktop and mobile.
“Quality video inventory is scarce in the marketplace today and ends up exposing advertisers to tremendous risk in their attempts to achieve scale and quality targeting for their online video advertising needs,” says Tal Hayek, CEO of AcuityAds. “The SlimCut Splitbox Ad Unit eliminates the risks associated with current online video by offering advertisers with guaranteed 100% transparency and viewability across a network of 100% premium inventory that meets the needs of both advertisers and publishers.”
Launching in Canada initially, the AcuityAds and SlimCut partnership will be expanding into the US market starting in Q2 of this current fiscal year with the launch of a new network of US premium publishers representing leading news, business, lifestyle, and entertainment publishers.
AcuityAds Inc, utilizes its proprietary Programmatic Demand Side Platform technology to enable some of North America’s leading advertisers, representing various verticals ranging from financial Services, automotive manufacturers, consumer packaged goods, pharmaceutical, and retail among many others in order to intelligently target and connect with consumers to drive brand awareness, engagement, and conversions to meet their respective business goals.
About SlimCut Media
SlimCut Media creates new premium advertising opportunities for publishers through video advertising. With offices inToronto, Paris and New York City, SlimCut Media is at the forefront of innovative efforts to monetize content for digital publishers. www.slimcutmedia.com. Damien Véran, co-founder of SlimCut Media, is available for interviews in French and English.
About AcuityAds Inc.
AcuityAds Holdings has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, and Boston, AcuityAds Holding’s customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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Virtus Advisory Group Inc.
Chief Executive Officer