ACUITYADS EXPANDS SAAS-BASED SELF-SERVE OFFERING BY ADDING 16 PLATFORM PARTNERS IN THE FOURTH QUARTER OF 2015
TORONTO, ON; NEW YORK, NY, MARCH 1, 2016
TORONTO, March 1, 2016 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, today announced that the Company signed 16 new Platform Partners (“Licensees”) in the fourth quarter of 2015.
“We made a strategic decision to focus much of our efforts and investments on our Self-Serve Platform and we continue to work to ensure it delivers on the needs of our Partners,” said Renzo Dipasquale, VP Enterprise & Self-Service of AcuityAds. “Our SaaS-based Self-Serve model gives AcuityAds the opportunity to work with clients who want to leverage our technology to enable their businesses. We are pleased to report that the model has proven to be highly effective in serving the needs of both our Platform Partners and their respective clients. As we are one of only a handful of companies with our own proprietary technology to serve this market, we expect growing demand for our Self-Serve offering to further accelerate in 2016.”
“The Self-Serve model is attractive because it allows us to add significant economies of scale to our operations without adding much by way of incremental costs,” said Tal Hayek, CEO of AcuityAds. “Going forward, we anticipate that the portion of our revenue derived from this line of business may overtake the revenue generated from the Full-Serve segment of our business.”
AcuityAds has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, and Boston, AcuityAds’s customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws, including but not limited to statements regarding AcuityAds’ areas of focus and service offerings. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company’s client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
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