Digital advertising is all about reaching the right people. “Mass blast” approaches that group users together based exclusively on demographic or modeled data result in redundant and often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
Our decision science technology calls on information from over 700 MM profiles using real-time signals that provide highly predictive characteristics and conversion propensity insights. Our Live Audience solution ensures you are incorporating the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars.
FIND COMMONALITIES USING SOCIAL INTERESTS
Our proprietary Blended Interest Graph technology uses public social media data in order to better understand users online. This audience creation tool allows us to gain a deeper understanding of the person interested in our message by learning about:
- Places they visit
- Music they listen to
- Hashtags they use
- What they read
- What they watch
CONSIDER VIDEO CONSUMPTION HABITS
Digital video consumption can tell us a lot about what a user is interested in. Knowing what type of video content is being consumed at a certain point in time allows us to understand passion points, needs and preferences that can be used in order to deliver a more relevant advertisement to consumers online.
IDENTIFY SITE-SEARCH BEHAVIOR
Remember that time you went to a travel bookings site to check the prices for your upcoming trip to Florida? Our decision science can look out for a list of brands, competitive conquesting, intent and lifestyle terms that are relevant to an advertiser.
UTILIZE SHOPPING DATA TO UNDERSTAND THE JOURNEY
Purchase habits can tell us a lot about a consumer. They allow us to identify things like a person’s cultural interests, and even more importantly, they can tell us about the consumer’s position in the customer journey. Our algorithm can incorporate this data into its consumer propensity scoring so that you are not paying to deliver advertisements to users who have already converted or were never going to convert at all.
GET IN TOUCH
Enhanced media efficiency and effectiveness is within your grasp. Contact us to learn more about Live Audiences and how one can be built to improve your digital advertising campaign performance.