Our team of experts has been running digital marketing campaigns successfully since 2009. That’s why we can share these stories with you about how we helped leading brands achieve their goals. Whether they were trying to increase brand awareness, generate sales, collect information or otherwise, here are strategies and best practices to try out. Learn from others in your industry or simply from the stories of marketing peers who were trying to achieve the same goal as you.
Find Commonalities Using Social Interests
Our proprietary Blended Interest Graph technology uses public social media data in order to better understand users online. This audience creation tool allows us to gain a deeper understanding of the person interested in our message by learning about:
- Places they visit
- Music they listen to
- Hashtags they use
- What they read
- What they watch
Consider Video Consumption Habits
Digital video consumption can tell us a lot about what a user is interested in. Knowing what type of video content is being consumed at a certain point in time allows us to understand passion points, needs and preferences that can be used in order to deliver a more relevant advertisement to consumers online.
Identify Site-Search Behavior
Remember that time you went to a travel bookings site to check the prices for your upcoming trip to Florida? Our decision science can look out for a list of brands, competitive conquesting, intent and lifestyle terms that are relevant to an advertiser.
Utilize Shopping Data To Understand The Journey
Purchase habits can tell us a lot about a consumer. They allow us to identify things like a person’s cultural interests, and even more importantly, they can tell us about the consumer’s position in the customer journey. Our algorithm can incorporate this data into its consumer propensity scoring so that you are not paying to deliver advertisements to users who have already converted or were never going to convert at all.
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