Tal Headshot

Tal Hayek

Co-Founder, Chief Executive Officer

A passionate innovator with a history of success, Tal founded an ad-tech company called IncentAclick in 2004 which was acquired by a public entity. He remained a key contributor for the next two years, helping to grow the company’s revenue to over $100M in 2008. In 2009, Tal pivoted his experience building and managing high-growth companies to the world of digital advertising, and AcuityAds was born. In 2020, he led the company to IPO on the Nasdaq. Tal now looks forward to continued advancements within the industry of ad tech.  


Dr. Nathan Mekuz PHD

Co-Founder, Vice President of Artificial Intelligence

Nathan has been researching machine learning algorithms for statistical pattern recognition and predictive analytics since 1997, and his work has been published and cited in numerous professional publications, textbooks, and patents. He holds a BSc in Computer Science from York University, an MSc in Computer Science from the University of Western Ontario, and a Ph.D. in Computer Science from York University. Through his expert guidance, AcuityAds’ machine learning algorithm has developed into an industry leader, utilizing bidding technology to optimize campaign performance in real-time.

Rachel Headshot

Rachel Kapcan

Co-Founder, Vice President of Client Operations

Rachel began her career in the world-renowned Unit 8200 of the Israeli Intelligence Corps—whose alumni have founded the backbone of Israeli high-tech, including Check Point, ICQ, and AudioCodes. She specializes in managing multi-million dollar projects for major financial institutions. As a Co-Founder and the CIO at AcuityAds, she built and led the engineering team that developed its cutting-edge, AI-driven real-time bidding system for over 10 years. Rachel then moved to lead the Product team and the Client Operations team.

Elliot Headshot

Elliot Muchnik

Chief Financial Officer

Elliot is a passionate, accomplished, and strategic leader with 25 years experience in the financial services and wealth management industry. He holds a BBA from York University, an ICD.D designation from the Institute of Corporate Directors, and is also a Certified Public Accountant and Chartered Accountant. He previously served as CFO and Corporate Secretary of Richardson Wealth, a Canadian independent wealth management firm where he designed, developed, and led the firm from the great idea stage to an enduring market leader position in the Canadian wealth management industry. Muchnik brings his strong operational and finance background to his role as CFO at AcuityAds. 

Seraj Bharwani
Seraj Bharwani

Seraj Bharwani

Chief Strategy Officer

Seraj is responsible for advancing the state of omnichannel journey marketing. Seraj brings over 25 years of experience in the advertising technology industry with prior stints as co-founder of Strategy & Analytics at Digitas and CSO of Visible Measures where he led the development and adoption of third-party measurement for online video in partnership with Google, Facebook, and Twitter. Seraj is a graduate of MIT Media Lab.

Oren Headshot

Oren Hisherik

Chief Information Technology Officer

As a proven leader in Information Technology with over 25 years of experience, Oren is experienced in helping companies grow their technological capabilities through keen insights and creative ideas. He previously held multiple Executive and R&D roles in Amdocs (a leading international communication/media service company) and ORSUS (a pioneer and innovator in developing Situation Management software solutions), where he managed high-profile business and digital transformation programs in both mobile and telco for AT&T, Verizon, and Rogers. Oren’s passion lies in tackling complicated problems with simple solutions, inspiring teams, and exploring new technologies to make the impossible happen. As the CITO at AcuityAds, he is responsible for technology, strategy, development, and the operations of AcuityAds’ systems.


Kristen Oliver

Chief Empowerment Officer

Kristen holds a MSc in Occupational Therapy and has worked in the personal development field for over 20 years. She is an accomplished author, coach, and speaker. As CEmO of AcuityAds, Kristen will be focusing on cultivating a strong culture of empathy within an actively engaged and thriving AcuityAds community. She will be supporting us all to be our best selves, both personally and professionally.


Neil Phasey

Chief Operating Officer

Neil has over 30 years of leadership experience as a business executive, consultant, and thought leader across multiple industries, with a specific focus in information technology. He is also a Certified Executive Coach who has provided support to industry leaders in topics related to leadership, entrepreneurship, emotional maturity in the workplace, and career/life transition. Neil has co-founded multiple organizations—including most recently—WishWell, a technology platform designed to support the emotional needs of others, and TRP Collaborative, a professional training and coaching company whose mission is to empower individuals and groups to take charge of their life experience by consciously managing perception, no matter what the circumstances. Neil’s incredible strategic, leadership, personal development, and interpersonal skills make him a welcome addition to AcuityAds as COO.

Andrey Headshot

Andrey Feldman

Vice President of Products

Andrey is a product and technology leader with a deep passion for customer-centric problem solving, data-driven decision-making, and user-focused design. He holds an MBA from the joint Kellogg School of Management and Schulich School of Business program and a Computer Engineering & Management degree from McMaster, where he graduated summa cum laude. He brings a vast amount of knowledge and expertise to AcuityAds from his cross-industry experience in building product teams and bringing new products to market in sectors like advertising, digital health, and wireless devices. As VP of Products at AcuityAds, Andrey lives at the intersection of product strategy and technology, helping to bring the vision of the company to life.