Decision Science

AN UNPARALLELED DECISION SCIENCE PLATFORM

The AcuityAds industry-leading decisioning platform is based on proprietary AI-technology. The output is an extremely high performing digital media execution that intelligently connects marketers and consumers. Our AI-technology allows brands and agencies to extract key signals outside of the obvious that contribute to the consumer journey from “unaware of a need” all the way through to conversion.

Decision Science Icon

SMARTER DECISIONS

The AcuityAds product suite is anchored by our proprietary Consumer Valuing Tool. Our algorithm reverse engineers thousands of signals along the consumer journey and weights their impact on conversion. These key signals are then used to find net-new prospecting opportunities across a wide range of ad formats.

Decision Science Icon
Partnerships Icon

BEST-IN-CLASS PARTNERSHIPS

Gain access to inventory from all of the best advertising exchanges in the market as well as publisher direct media. Learn more about our partnerships for inventory, brand safety, fraud protection, behavioral, and b2b data.

LEARN MORE

Machine Learning

PROPRIETARY, MACHINE
LEARNING ALGORITHM

Our in-house experts work on the platform’s proprietary algorithm every day. This is key to campaign optimization.

It is proven that campaign performance increases 10-15% when our algorithm is turned on.

Machine Learning
Brand Safety & Fraud Protection

BRAND SAFETY &
FRAUD PROTECTION

Our technology has built-in brand safety and fraud protection measures.

Pre-Campaign, In-Flight and Post-Campaign Protection

  • Always-on Contextual Scanning, verifying content matches IAB brand safety measures
  • Minimize bot fraud, human click farms & iFraming units
  • Traffic, Content Scoring & IP Filtering
  • Global & industry wide advertiser whitelists/blacklists
  • Fully integrated with comScore vCE
  • Compatible with Nielsen OCR and Integral Ad Science
Across Screens

ACROSS SCREENS

Use one-to-one messaging to connect with your audience across screens including desktop, mobile, tablet, audio, and CTV.

Across Screens

AND FORMATS

We can adapt to assist you in using the ad format that best serves your campaign. Everything from display, audio and video, on social and everywhere else in the digital world.

Analytics & Data

ANALYTICS & DATA

Get meaningful campaign analytics and insights about what you knew, and what you didn’t know!

Acuity’s decision science algorithm will help to reveal audience segments you may not have been considering. Find out what works for your digital advertising.

Analytics & Data

LEARN ABOUT OUR DECISION SCIENCE