This page was last changed on April 1, 2020, last checked on April 1, 2020.

1. Introduction

Our website, https://www.acuityads.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookie Choices and Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. You do have the right to opt-out and to object against the further use of non-functional cookies.

For more information about disabling cookies, scroll down to section 9 of this cookie policy and check your browser’s help functionality. You may also visit https://www.allaboutcookies.org/ for more information about cookies in general, and https://youradchoices.com/or https://www.youronlinechoices.eu/ for more information about cookies and your choices with respect to interest based advertising.

6. Types of Cookies and Purposes

6.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

6.2 Advertising cookies

On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside https://www.acuityads.com. With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.

6.3 Social media buttons

On our website we have included buttons for Facebook, Twitter, LinkedIn and Instagram to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter, LinkedIn and Instagram. These buttons work using pieces of code coming from Facebook, Twitter, LinkedIn and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter, LinkedIn and Instagram are located in the United States.

7. Placed cookies

Google Analytics

We use Google Analytics for website statistics.

Name Retention Function
Statistics (anonymous)
_ga 2 years

Sharing

For more information, please read the Google Analytics Privacy Policy.

Facebook

We use Facebook for display of recent social posts and/or social share buttons.

Name Retention Function
Marketing/Tracking
_fbp 3 months Track visits across websites
actppresence 1 year Manage ad display frequency
_fbc 2 years Stores last visit
fbm* 1 year Store account details
xs 3 months Store a unique session ID
fr 3 months Enable ad delivery or retargeting
datr 2 years Provide fraud prevention
sb 2 years Store browser details
*_fbm_ 1 year Store account details
Functional
wd 1 week Determine screen resolution
act 90 days Keep users logged in
c_user 90 days Store a unique user ID
csm 90 days Provide fraud prevention
presence session Track if the browser tab is active

Sharing

For more information, please read the Facebook Privacy Policy.

Olark

We use Olark for chat support.

Name Retention Function
Purpose pending investigation
hblid
olfsk
_okdetect
_ok
wcsid
_okbk
_oklv
Functional
olark-next-convo-id persistent

Sharing

For more information, please read the Olark Privacy Policy.

Google Analytics Dashboard for WP

We use Google Analytics Dashboard for WP for website statistics.

Name Retention Function
Statistics
gadwp_wg_default_metric 1 month Count and track pageviews
gadwp_wg_default_dimension 1 year
Statistics (anonymous)
gadwp_wg_default_swmetric 1 year

Sharing

This data is not shared with third parties.

Complianz

We use Complianz for cookie consent management.

Name Retention Function
Functional
complianz_policy_id 365 days Register accepted cookie policy ID
complianz_consent_status 365 days Store cookie consent preferences

Sharing

For more information, please read the Complianz Privacy Policy.

WordPress

We use WordPress for website development.

Name Retention Function
Functional
wordpress_test_cookie none Checks if cookies can be placed
wordpress_logged_in_* persistent Keep users logged in
wp-api-schema-model* session

Sharing

This data is not shared with third parties.

WP Engine

We use WP Engine for website hosting.

Name Retention Function
Purpose pending investigation
wpe-auth

Sharing

For more information, please read the WP Engine Privacy Policy.

Taboola

We use Taboola for advertising.

Name Retention Function
Purpose pending investigation
taboola global:user-id Store a unique user ID

Sharing

This data is not shared with third parties.

YouTube

We use YouTube for video display.

Name Retention Function
Marketing/Tracking
GPS session Store location data
Functional
VISITOR_INFO1_LIVE 6 months Estimate bandwidth
Statistics
YSC session Store a unique user ID
PREF 1 year Track visits across websites

Sharing

For more information, please read the YouTube Privacy Policy.

Twitter

We use Twitter for display of recent social posts and/or social share buttons.

Name Retention Function
Functional
local_storage_support_test persistent Load balancing functionality
Marketing/Tracking
metrics_token persistent Stores if the user has seen embedded content

Sharing

For more information, please read the Twitter Privacy Policy.

Miscellaneous

Name Retention Function
Purpose pending investigation
_fs
CAMPAIGN_COOKIE
VISITOR_COOKIE
reduxPersist:prechat
reduxPersist:cobrowsing
csession
reduxPersist:chatbox
*:session-data
prev-csession
reduxPersist:tabIndex
eng_mt
reduxPersist:prechatSurvey
reduxPersist:branding
reduxPersist:offlineMessage
vsession
reduxPersist:offlineSurvey
reduxPersist:conversation
reduxPersist:feedback
reduxPersist:attentionGrabber
reduxPersist:sendTranscript

Sharing

This data is not shared with third parties.

8. Your privacy rights

For more information about AcuityAds’ privacy practices related to our website, please visit https://privacy.acuityads.com/corporate-privacy-policy.html

For more information about AcuityAds’ privacy practices related to our advertising technology platform, please visit https://privacy.acuityads.com/technology-privacy-policy.html.

9. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

10. Selling data to third parties

We do not sell data collected via the website to third parties

11. Contact details

For questions and/or comments about our cookie policy and this statement, please contact us by using the following contact details:

AcuityAds
70 University Ave, Suite 1200, Toronto, ON, Canada M5J 2M4
(416) 218-9888
Canada

Website: https://www.acuityads.com
Email: privacy@acuityads.com
Phone number: 4162189888

This cookie policy was synchronized with cookiedatabase.org on April 1, 2020.