This page was last changed on April 1, 2020, last checked on April 1, 2020.
1. Introduction
Our website, https://www.acuityads.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookie Choices and Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. You do have the right to opt-out and to object against the further use of non-functional cookies.
For more information about disabling cookies, scroll down to section 9 of this cookie policy and check your browser’s help functionality. You may also visit https://www.allaboutcookies.org/ for more information about cookies in general, and https://youradchoices.com/or https://www.youronlinechoices.eu/ for more information about cookies and your choices with respect to interest based advertising.
6. Types of Cookies and Purposes
6.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
6.2 Advertising cookies
On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside https://www.acuityads.com. With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.
6.3 Social media buttons
On our website we have included buttons for Facebook, Twitter, LinkedIn and Instagram to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter, LinkedIn and Instagram. These buttons work using pieces of code coming from Facebook, Twitter, LinkedIn and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter, LinkedIn and Instagram are located in the United States.
7. Placed cookies
Google Analytics
We use Google Analytics for website statistics.
| Name | Retention | Function |
| Statistics (anonymous) | ||
| _ga | 2 years |
Sharing
For more information, please read the Google Analytics Privacy Policy.
We use Facebook for display of recent social posts and/or social share buttons.
| Name | Retention | Function |
| Marketing/Tracking | ||
| _fbp | 3 months | Track visits across websites |
| actppresence | 1 year | Manage ad display frequency |
| _fbc | 2 years | Stores last visit |
| fbm* | 1 year | Store account details |
| xs | 3 months | Store a unique session ID |
| fr | 3 months | Enable ad delivery or retargeting |
| datr | 2 years | Provide fraud prevention |
| sb | 2 years | Store browser details |
| *_fbm_ | 1 year | Store account details |
| Functional | ||
| wd | 1 week | Determine screen resolution |
| act | 90 days | Keep users logged in |
| c_user | 90 days | Store a unique user ID |
| csm | 90 days | Provide fraud prevention |
| presence | session | Track if the browser tab is active |
Sharing
For more information, please read the Facebook Privacy Policy.
Olark
We use Olark for chat support.
| Name | Retention | Function |
| Purpose pending investigation | ||
| hblid | ||
| olfsk | ||
| _okdetect | ||
| _ok | ||
| wcsid | ||
| _okbk | ||
| _oklv | ||
| Functional | ||
| olark-next-convo-id | persistent |
Sharing
For more information, please read the Olark Privacy Policy.
Google Analytics Dashboard for WP
We use Google Analytics Dashboard for WP for website statistics.
| Name | Retention | Function |
| Statistics | ||
| gadwp_wg_default_metric | 1 month | Count and track pageviews |
| gadwp_wg_default_dimension | 1 year | |
| Statistics (anonymous) | ||
| gadwp_wg_default_swmetric | 1 year |
Sharing
This data is not shared with third parties.
Complianz
We use Complianz for cookie consent management.
| Name | Retention | Function |
| Functional | ||
| complianz_policy_id | 365 days | Register accepted cookie policy ID |
| complianz_consent_status | 365 days | Store cookie consent preferences |
Sharing
For more information, please read the Complianz Privacy Policy.
WordPress
We use WordPress for website development.
| Name | Retention | Function |
| Functional | ||
| wordpress_test_cookie | none | Checks if cookies can be placed |
| wordpress_logged_in_* | persistent | Keep users logged in |
| wp-api-schema-model* | session |
Sharing
This data is not shared with third parties.
WP Engine
We use WP Engine for website hosting.
| Name | Retention | Function |
| Purpose pending investigation | ||
| wpe-auth |
Sharing
For more information, please read the WP Engine Privacy Policy.
Taboola
We use Taboola for advertising.
| Name | Retention | Function |
| Purpose pending investigation | ||
| taboola global:user-id | Store a unique user ID |
Sharing
This data is not shared with third parties.
YouTube
We use YouTube for video display.
| Name | Retention | Function |
| Marketing/Tracking | ||
| GPS | session | Store location data |
| Functional | ||
| VISITOR_INFO1_LIVE | 6 months | Estimate bandwidth |
| Statistics | ||
| YSC | session | Store a unique user ID |
| PREF | 1 year | Track visits across websites |
Sharing
For more information, please read the YouTube Privacy Policy.
We use Twitter for display of recent social posts and/or social share buttons.
| Name | Retention | Function |
| Functional | ||
| local_storage_support_test | persistent | Load balancing functionality |
| Marketing/Tracking | ||
| metrics_token | persistent | Stores if the user has seen embedded content |
Sharing
For more information, please read the Twitter Privacy Policy.
Miscellaneous
| Name | Retention | Function |
| Purpose pending investigation | ||
| _fs | ||
| CAMPAIGN_COOKIE | ||
| VISITOR_COOKIE | ||
| reduxPersist:prechat | ||
| reduxPersist:cobrowsing | ||
| csession | ||
| reduxPersist:chatbox | ||
| *:session-data | ||
| prev-csession | ||
| reduxPersist:tabIndex | ||
| eng_mt | ||
| reduxPersist:prechatSurvey | ||
| reduxPersist:branding | ||
| reduxPersist:offlineMessage | ||
| vsession | ||
| reduxPersist:offlineSurvey | ||
| reduxPersist:conversation | ||
| reduxPersist:feedback | ||
| reduxPersist:attentionGrabber | ||
| reduxPersist:sendTranscript |
Sharing
This data is not shared with third parties.
8. Your privacy rights
For more information about AcuityAds’ privacy practices related to our website, please visit https://privacy.acuityads.com/corporate-privacy-policy.html
For more information about AcuityAds’ privacy practices related to our advertising technology platform, please visit https://privacy.acuityads.com/technology-privacy-policy.html.
9. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
10. Selling data to third parties
We do not sell data collected via the website to third parties
11. Contact details
For questions and/or comments about our cookie policy and this statement, please contact us by using the following contact details:
AcuityAds
70 University Ave, Suite 1200, Toronto, ON, Canada M5J 2M4
(416) 218-9888
Canada
Website: https://www.acuityads.com
Email: privacy@acuityads.com
Phone number: 4162189888
This cookie policy was synchronized with cookiedatabase.org on April 1, 2020.
