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Tag: super bowl

Most Viewed Video Ads: Super Bowl Finalists

February 4, 2019

This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois   Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in […]

Attention Advertising Digital Advertising Read more

Most Viewed Video Ads: Super Bowl Pre-Game

February 1, 2019

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois   Budweiser is back in the big game with a combination that has served them well in the past, the Budweiser Clydesdales and an adorable dog. The brand is currently in second place with […]

Digital Advertising Attention Advertising Read more

Which Advertiser Won The Super Bowl?

February 7, 2018

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]

Digital Advertising Read more

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