demand side platform Archives

A Brief History of Programmatic

December 27, 2017

The programmatic advertising industry is growing at unprecedented rates – according to eMarketer year over year spending has increased approximately 30% and it is set to top $39.10 billion in 2018 in the US alone!

Seizing Short Attention Spans in Saturated Online Channels

November 6, 2017

Online video may have been slow to catch on in the days of 56k dial up, but in 2017 Internet users are bombarded with video content on each and every media platform via laptop, tablet or smartphone. Capturing – and keeping – a viewer’s attention, particularly the growing Millennial population, requires insight and tact.