acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Success Stories
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
  • Careers
  • Investors
  • Login
  • Schedule a demo
Contact Us

Tag: data

Recapping Advertising Week New York 2018

October 18, 2018

This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and […]

Digital Advertising Attention Advertising Read more

There’s an Algorithm for that!

July 10, 2017

Machine Learning is the technology under the hood of many if not all marketing and advertising technology platforms today. It’s signature is the use of a, typically custom-built, algorithm that processes huge amounts of data continuously to deliver back new results in real-time, allowing us to learn from things that happen, preferences, and actions, in a faster way than ever before possible.

Digital Advertising Read more

4 Critical Questions to Close the Data Gap in Digital Advertising

January 20, 2017

The data gap is a critical hindrance to transparency in the digital advertising industry, as evidenced by the ANA’s survey of both agencies and advertisers. Bringing these questions to the table in an open agency-advertiser-technology vendor discussion is the first step towards a remedy.

Uncategorized Read more

Sign up to our newsletter

Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today.

Subscribe

Categories

  • Direct To Consumer
  • Culture Advertising
  • Uncategorized
  • Most Viewed Video Ads
  • Algorithm
  • CTV
  • Digital Advertising
  • Español
  • Ad Exchange
  • Walled Gardens
  • Demand Side Platform (DSP)
  • Webinar
  • Social Data
  • Company News
  • Geo Targeting
  • eCommerce
  • Geo Reporting
  • illumin®
  • True Reach
  • Consumer Journey
  • Attention Advertising
  • Advertising Automation
  • Supply Side Platform (SSP)
  • Journey Automation
  • Programmatic Audio
  • Case Study
  • Decision Science
  • Contextual
  • Cannabis Advertising
  • Technology

Archive

B2B marketing zone

B2B Marketing Zone
Marketing Help Business Content Customer More >>

acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
  • Investors
  • Careers
Subscribe

© 2022 AcuityAds. All Rights Reserved.

Manage Cookie Consent
Adchoices

This website conducts Interest Based Advertising through the use of cookies. By continuing to use this website you are consenting to the use of your cookies.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}