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Tag: attention advertising

Super Bowl Strategies to Perfect Winning Advertising Plays

January 30, 2019

The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming […]

Digital Advertising Attention Advertising Read more

Attention Deficit is Destroying Digital Video Advertising

January 16, 2019

“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.” In Just a Minute The graph on […]

Attention Advertising Digital Advertising Read more

Attention Retention and the Fight Against Ad Fatigue

January 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and […]

Digital Advertising Attention Advertising Read more

Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

December 14, 2018

We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be […]

Digital Advertising Attention Advertising Read more

Digital Advertising Goal Setting 101

September 14, 2018

From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are […]

Digital Advertising Attention Advertising Read more

The Path to Delivering an Intelligent Solution for Attention Advertising

May 10, 2018

In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]

Attention Advertising Algorithm Digital Advertising Demand Side Platform (DSP) Social Data Read more

Which Advertiser Won The Super Bowl?

February 7, 2018

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]

Digital Advertising Read more

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