Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here, that is an amazing precursor to […]
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
While Google’s “HELP” homage to The Beatles continues to dominate the chart this week, we saw 4 brand new campaigns make the chart! The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. Meanwhile, Apple’s product launch continues with its traction with 2 campaigns from last week making a […]
This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively. Their video summarizing the event and their newest announcements also made the chart this week, coming in […]
This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the […]
In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google [embedyt] https://www.youtube.com/watch?v=r0iLfAV0pIg[/embedyt] Meet Google Home, a voice-activated speaker […]
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade? Coming in first place is Staples with their #BackToSchoolAndBeyond initiative where they’re giving teachers across the US 5% back in rewards on every school purchase through September 15. The retail-heavy event proved to be successful […]
This week both Google and GEICO have two new humorous campaigns to hit the Most Viewed Video Ads chart, all of which round out the top four. Nike also debuts it’s most recent campaign, new to the chart in the nine spot. Check out some of the top comedic spots below with the full Top […]
This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail […]
