What is Google’s Native Ad-Blocking Solution for Chrome Browser? Google has developed a native ad-blocking solution for its Chrome browser, which will go live February 15. This solution will stop showing ads (including those owned and served by Google) that are deemed non-compliant by a set of new standards developed by the Coalition for Better […]
Getting Started in the Battle Against Ad Fraud: What You Can Do Only when you’re able to understand the different forms of ad fraud can you start to grasp the concepts that will help you combat it. The good news is the fact that you’re not alone. Digital advertisers around the world are constantly challenging […]
If programmatic is the car you’re driving, machine learning is the engine that powers it. Often spoken about interchangeably with a number of other topics like Artificial Intelligence (AI), programmatic buying and deep learning, machine learning is a type of AI that provides computers with the ability to learn things by being programmed specifically to […]
The best advertising campaigns deliver the right message to the right audience, at the right time. Achieving this end goal requires a combination of data and technologies. Data can inform everything from strategy to campaign execution, and then technology, including Artificial Intelligence, can enable successful campaign delivery and ongoing optimization. In an increasingly digital age, […]
Digital ad fraud touches everyone in the online marketing industry. While there remains a learning curve about ad fraud and the best ways to combat it, digital marketers would agree that there is a clear call to action to proactively prevent ad fraud in the future. The problem is uncovering the best way to make it happen.
Programmatic advertising is known for two things: its potential and its shortcomings. This is not lost on us. In fact, it’s what drives us to continue to build on our industry-leading programmatic technology.
The programmatic advertising industry is growing at unprecedented rates – according to eMarketer year over year spending has increased approximately 30% and it is set to top $39.10 billion in 2018 in the US alone!
In 2016, a cybersecurity firm known as White Ops uncovered a sophisticated and incredibly lucrative advertising fraud ring that was generating up to $5 million per day in revenue by targeting the premium ad ecosystem. The ‘bot farm,’ identified as MethBot was a collective of hackers that were falsifying IP addresses to imitate human activity and artificially inflating online video views, in some cases up to 300 million views per day.
Effectively capturing the attention of consumers in today’s digital ecosystem is no easy task, which is why we’re going to talk about Programmatic Advertising today. There are millions of websites, applications and digital properties being viewed across a variety of channels, all day, everyday.
First-party data can give marketers incredible power when it comes to making one-to-one connections with customers using market segmentation. Harnessing it is no easy task, however, technology is helping us to simplify usage and, first party data is quickly becoming the way of the future to digital marketing.
