eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]
Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]
In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices. Check out the top Father’s […]
In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]
I wanted to address the events of the past week regarding the ongoing protests for George Floyd and the Black Lives Matter movement. As a company, Acuity believes in equality and supports diversity. We stand in solidarity with our employees and communities who are voicing their anguish, anger, and deep frustration with systems that oppress […]
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]
This month we celebrated Mother’s Day and we’d like to take a moment to thank all the hard-working Moms out there. Now more than ever, Moms are essential parts of our homes and are juggling the responsibilities of work, raising kids, and keeping their families safe. Some of us didn’t get the opportunity to thank […]
We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […]
