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Programmatic Ad Formats Mini-Series: Native

July 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style […]

Ad Formats Advertising and Marketing Technology digital advertising Programmatic Advertising READ MORE

Which Advertiser Won World Cup 2018?

July 16, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as […]

Advertising and Marketing Technology advertising campaign Attention Advertising consumer attention digital advertising Digital Video Real-Time Marketing True Reach READ MORE

Let’s talk about it, Cannabis Advertising

July 9, 2018

At AcuityAds, we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best […]

Advertising and Marketing Technology Attention Advertising digital advertising Events Programmatic Advertising READ MORE

Programmatic Ad Formats Mini-Series: Video

July 6, 2018

As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising.   The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user […]

Ad Formats Advertising and Marketing Technology Digital Video Programmatic Advertising READ MORE

Programmatic Ad Formats Mini-Series: Audio

June 27, 2018

Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a […]

Ad Formats Advertising and Marketing Technology demand side platform Programmatic Audio READ MORE

AcuityAds Acquires ADman Media, aims to Capture a Larger Share of the Hispanic Advertising Market

June 15, 2018

Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand […]

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Programmatic Ad Formats Mini-Series: Display

June 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats beginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, […]

Ad Formats demand side platform digital advertising programmatic Programmatic Advertising READ MORE

What does GDPR really mean for us and for our community?

May 25, 2018

Pretty sure that this isn’t the first time you’re hearing about GDPR… Seems to be that for the past week you haven’t been able to avoid the onslaught of privacy emails. What does this actually mean, where is it all coming from, does it really impact you and if so, what do you need to […]

Advertising and Marketing Technology Watercooler READ MORE

Which Advertiser Stole Your Heart This Mother’s Day?

May 16, 2018

This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]

Advertising and Marketing Technology advertising campaign Attention Advertising digital advertising Digital Video True Reach READ MORE

The Path to Delivering an Intelligent Solution for Attention Advertising

May 10, 2018

In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]

Advertising and Marketing Technology AI algorithm Attention Advertising consumer attention demand side platform digital advertising digital marketing DSP DSP definition Programmatic Advertising Social Data Targeting READ MORE

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