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Growing Your Direct to Consumer eCommerce Business

July 8, 2020

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]

Digital Advertising Attention Advertising Decision Science Direct To Consumer Webinar eCommerce Read more

¿Por qué debería el ecommerce mirar directamente al Consumidor? Lo bueno, lo malo y las oportunidades del DTC

July 3, 2020

 Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]

Digital Advertising Attention Advertising Direct To Consumer Español Webinar Read more

Ecommerce Pros Talk DTC – The Good, The Bad, And The Opportunity

June 26, 2020

DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]

Digital Advertising Attention Advertising Direct To Consumer Webinar Read more

MOST VIEWED VIDEO ADS: FATHER’S DAY

June 25, 2020

In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices. Check out the top Father’s […]

True Reach Attention Advertising Most Viewed Video Ads Read more

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

  In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance:   1. Universal Pixel The role […]

Digital Advertising Ad Exchange Geo Targeting Geo Reporting Attention Advertising Decision Science Culture Advertising Read more

Black Lives Matter

June 4, 2020

I wanted to address the events of the past week regarding the ongoing protests for George Floyd and the Black Lives Matter movement.  As a company, Acuity believes in equality and supports diversity. We stand in solidarity with our employees and communities who are voicing their anguish, anger, and deep frustration with systems that oppress […]

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CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA

May 28, 2020

El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Español Webinar Read more

MOST VIEWED VIDEO ADS: MOTHER’S DAY EDITION

May 27, 2020

This month we celebrated Mother’s Day and we’d like to take a moment to thank all the hard-working Moms out there. Now more than ever, Moms are essential parts of our homes and are juggling the responsibilities of work, raising kids, and keeping their families safe. Some of us didn’t get the opportunity to thank […]

True Reach Attention Advertising Most Viewed Video Ads Read more

The 3C Model to Rebuilding Client Conviction

May 22, 2020

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business.  In our latest webinar, we’ve put together a reliable, […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Webinar Read more

HOW DO ADVERTISERS COLLECT DATA ONLINE?

May 14, 2020

Picture your favorite place to shop for groceries, clothing or hobbies. Upon check-out, does the salesperson or clerk ask which stores you’ve most recently visited, where you’re going next, how long it took you to shop or how far away from the store you live? Pixels are used to capture all of that information and [...]
Uncategorized Algorithm Digital Advertising Ad Exchange Social Data Geo Targeting Attention Advertising Read more

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