“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.” In Just a Minute The graph on […]
Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and […]
Some retailers pull the plug on promotions as soon as the tree comes down. It’s understandable, as the over-saturation of holiday marketing promos can exasperate even the merriest of the masses. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after […]
We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be […]
It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers […]
Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising […]
Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try […]
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in […]
We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook, Instagram, Twitter, Pinterest and SnapChat. As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going […]
According to Statista, legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the […]
