In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]
Many advertisers look to standardized metrics to understand digital ad campaign performance. Things like impressions and clicks alone result in a very high level understanding of the impact a campaign may have on your desired audience. Optimizing to these high level metrics may also prove lackluster when trying to generate brand equity and performance, a […]
At AcuityAds, we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best […]
The 2018 NCAA Division I Men’s Basketball Tournament was a 68-team single-elimination tournament to determine the men’s national basketball champion for the 2018 season. After a grueling few weeks, Villanova was finally crowned champion. While these amazing teams did the real heavy lifting, we’re here to discuss which digital advertisers came out on top! In […]
Geo reporting or geographic reporting is not to be confused with location based targeting. Where location targeting allows you to segment your campaign spending within specific regions, geo reporting allows you to visualize performance of your campaign by region. A programmatic platform that gives you a geo report (like ours) is providing you with campaign […]
In digital advertising, understanding audience attention is one of the most critical elements in a campaign’s success. It involves reaching the right audience, boosting that audience’s engagement, and holding their interest to encourage engagement and conversions. Technology provides advertisers with innovative ways to engage audiences and extract relevant data that helps them target and retarget […]
Technology is raising the standard in not only the ways advertisers present information to their audiences, but also how they identify their target audiences and the best ad formats to reach them with. Artificial Intelligence and machine learning are playing a critical role in this paradigm shift, helping companies realize the value of active engagement […]
Join AcuityAds Chief Strategy Officer, Seraj Bharwani, at Brand Innovators Saturday on March 10 at Content Marketing during SXSW 2018 in Austin, Texas in a panel discussion that aims to answers these concerns. He will be joined by top brand marketers and agency leads in a spirited discussion on audience attention and advertising, showcasing case studies and best practices for digital advertisers.
Creating relevant, one-to-one connections between brands and buyers is the hardest part of programmatic advertising. This is because today’s internet users are savvy. Research shows that internet users aren’t totally adverse to online advertising, but the format and relevance of your message is critical and ads should not impede on the users’ overall experience. Otherwise, […]
The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.
