Join AcuityAds Chief Strategy Officer, Seraj Bharwani, at Brand Innovators Saturday on March 10 at Content Marketing during SXSW 2018 in Austin, Texas in a panel discussion that aims to answers these concerns. He will be joined by top brand marketers and agency leads in a spirited discussion on audience attention and advertising, showcasing case studies and best practices for digital advertisers.
Creating relevant, one-to-one connections between brands and buyers is the hardest part of programmatic advertising. This is because today’s internet users are savvy. Research shows that internet users aren’t totally adverse to online advertising, but the format and relevance of your message is critical and ads should not impede on the users’ overall experience. Otherwise, […]
The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.
Real-time bidding (RTB) is what its name suggests: advertisers bid in real-time on ads to be placed and distributed in a publication, app, feed, network or other media of your choosing. The practice has completely changed the digital advertising industry, but some advertisers may still be confused as to what it actually is. Real-time bidding […]
During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]
What is Google’s Native Ad-Blocking Solution for Chrome Browser? Google has developed a native ad-blocking solution for its Chrome browser, which will go live February 15. This solution will stop showing ads (including those owned and served by Google) that are deemed non-compliant by a set of new standards developed by the Coalition for Better […]
Getting Started in the Battle Against Ad Fraud: What You Can Do Only when you’re able to understand the different forms of ad fraud can you start to grasp the concepts that will help you combat it. The good news is the fact that you’re not alone. Digital advertisers around the world are constantly challenging […]
If programmatic is the car you’re driving, machine learning is the engine that powers it. Often spoken about interchangeably with a number of other topics like Artificial Intelligence (AI), programmatic buying and deep learning, machine learning is a type of AI that provides computers with the ability to learn things by being programmed specifically to […]
The best advertising campaigns deliver the right message to the right audience, at the right time. Achieving this end goal requires a combination of data and technologies. Data can inform everything from strategy to campaign execution, and then technology, including Artificial Intelligence, can enable successful campaign delivery and ongoing optimization. In an increasingly digital age, […]
Digital ad fraud touches everyone in the online marketing industry. While there remains a learning curve about ad fraud and the best ways to combat it, digital marketers would agree that there is a clear call to action to proactively prevent ad fraud in the future. The problem is uncovering the best way to make it happen.
