June is a time to celebrate diversity and LBGTQ2S+ communities. And as much as people around the world are celebrating, so are brands. From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. But, just because brands are […]
Llevamos más de un año soñando con viajar. Y aunque el verano pasado tuvimos una pequeña ventana al turismo, los diferentes picos en incrementos de contagios y oleadas de la COVID19 han mantenido al sector Travel en una constante situación de letargo. Sin embargo, con el fin del estado de alarma, el 9 de mayo, […]
The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year). The top 3 most viewed Father’s […]
Welcome to the first edition of what’s new with illumin®. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […]
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics […]
This Mother’s Day, retail brands are gaining attention as shopping restrictions ease up thanks to vaccinations. Gift service brands such as Teleflora, 1-800 Flowers, and Harry & David had a strong showing this year, all placing in the top 10. Jewelry and department stores are also making a strong return to embrace the gift-giving event. […]
El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not! Marketers must dissect […]
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is not doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […]
