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3 Things we learned at Portada Live

April 11, 2022

How can brands reach and foster meaningful relationships with multicultural segments? Recently, AcuityAds CSO Seraj Bharwani sat down with Ariela Nerubay, CMO & EVP of Curacao for Portada Live to discuss just that. Together they talked about how Curacao became one of the most trusted retailers in the US Hispanic community and how marketers can […]

Culture Advertising Read more

Most Viewed Video Ads: March Madness 2022

April 7, 2022

The Kansas Jayhawks overcame a tremendous 15-point halftime deficit against the North Carolina Tar Heels to secure their fourth national championship victory this Monday, April 4th ⁠—but which advertisers were also able to claim March Madness victory in 2022? Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […]

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Sadie’s story: Overcoming adversity as a woman in tech

March 31, 2022

Women’s History Month is a time to celebrate the contributions of women to society, and reflect on the issues that women face. In honor of this important event, Acuity would like to share a story from one of our employees, Sadie, a Senior Database Administrator and Canadian-Iranian immigrant who overcame difficulties as a woman in [...]
Technology Read more

Three Priorities for Tech Companies to Thrive in 2022

March 30, 2022

  By Tal Hayek, Co-Founder, CEO   For businesses in the technology space to survive through any period of uncertainty, they need to be nimble and adapt quickly to their environment—but surviving and thriving are not the same. Thriving requires not just the ability to adapt, but to do so with poise, effectiveness and clarity [...]
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Most Viewed Video Ads: Cryptocurrency

March 24, 2022

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. In […]

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How Will Brands Know if their Super Bowl Ads Worked?

March 7, 2022

  By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdWeek February 11, 2022.   Success of a Super Bowl ad goes beyond star studded casts of NFL celebrities, rappers, and comedians. You’ll notice that big players such as Lays, Cheetos, and Doritos have already released teaser ads, taking advantage of the opportunity to […]

Consumer Journey Read more

Duelo por la cesta de la compra: Lidl, Dia y Carrefour superan a Mercadona en la guerra de la atención online

February 25, 2022

El estudio Share of Attention ™ (SOA) de AcuityAds, partner oficial de medición de campañas de video en Facebook, Instagram y YouTube, analiza la estrategia de contenidos digitales y la publicidad online de las siete principales marcas de supermercados en España. El TOP 3 del ranking acapara el 71% de las visualizaciones, así como el […]

Most Viewed Video Ads Español Read more

Most Viewed Video Ads: Super Bowl 2022

February 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]

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Most Viewed Video Ads: Valentine’s Day 2022

February 14, 2022

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year.    Many industries have been heavily disrupted over the last few years, it might be gratifying for some to note that […]

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Most Viewed Video Ads: Retail Sector 2021

February 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers.   Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]

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