The Kansas Jayhawks overcame a tremendous 15-point halftime deficit against the North Carolina Tar Heels to secure their fourth national championship victory this Monday, April 4th ⁠—but which advertisers were also able to claim March Madness victory in 2022? Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […]

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. In […]

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year.    Many industries have been heavily disrupted over the last few years, it might be gratifying for some to note that […]

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers.   Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]