For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]
Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]
2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […]
Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations.
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations.
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]
How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […]
¿Cómo funciona? Durante años, la planificación de medios ha estado metida en una especie de caja negra a la que era imposible acceder. Con Illumin todo esto cambia. Su tecnología en Advertising Automation permite a los anunciantes ver todo el proceso, planificar, activar campañas en cualquiera de los canales digitales disponibles y ver resultados en […]
With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […]
