“Play for the World”, la campaña de Nike que apela a aquellos que siguen practicando deporte en su sala de estar, pasillos o sótanos, ha sido la triunfadora del mes de abril en Estados Unidos con más de 25 millones de views, según el análisis a través de nuestra plataforma de medición True Reach™. Le […]
This month’s MVVA is different from others. We’ve decided to showcase the work that brands and agencies have created around the subject of COVID-19. While the current climate poses challenges for brands, and marketers are trying to decide whether it’s a good idea to run ads at all, it is undeniable that there’s a requirement […]
What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct. However, the […]
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in.
Dear Clients and Partners of AcuityAds, We’d like to take a moment to recognize the individuals, families and businesses that are being impacted by the current pandemic. We stand in solidarity with you and all communities against this very real and challenging threat. What we’re doing to help: On Wednesday March 25th, 2020 at 2PM […]
Once a consumer has reached awareness of your product/service, where do they go next? A new report by OpenX and The Harris Poll details how 80% of American consumers look for information on the open web first. Yet, 60% of advertisers’ spending goes towards “walled gardens” like Facebook and Amazon! The report concludes that consumers […]
