We’ve got so much planned for the month of September! As Acuitians are traveling around the globe we hope to connect with as many of our community members as possible. Here’s where you can find us and please don’t hesitate to reach out and get in touch!
Digital video is one of the most impactful ad formats today. The average click-through rate on digital video is 1.84% – the highest CTR of any digital ad format. That’s because video can captivate modern internet and mobile app consumers with storytelling at the right moment in time.
A key factor in the success of Programmatic Marketing is its data-driven and automated approach – its ability to use technology to “target and connect intelligently” with an intended market. Programmatic Marketing platforms offer a wide range of targeting tactics, including System (Operating System, Web Browser or Device Type), Geographic (Location, Postal Code), Language and Demographic targeting. Amongst these, Acuity’s Real-Time Reactors are some of the most powerful targeting mechanisms.
We recently hosted a marketing event titled “Meet the New Superhero, the Data-Driven Marketer” at the Fairmont Royal York Hotel in Toronto. The superhero marketer theme seemed apropos based on the feedback we have witnessed speaking with many agencies and brands as they strive to pursue a better understanding of their customers in a world where the increase in digital consumer data is growing at a phenomenal rate.
This blog will act as a source of information and inspiration for you on our Self-Serve Programmatic Marketing Platform, DMP capabilities and other services.
