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Category: Webinar

Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes

October 1, 2021

On September 30, 2021 we hosted another webinar in our IAB series on How consumer journey intelligence can help achieve above-benchmark outcomes. Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and [...]
Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more

Webinar: How to measure the business impact of omnichannel consumer journeys

July 23, 2021

On July 22, 2021 we hosted another webinar in our IAB series on How to measure the business impact of omnichannel consumer journeys. The session explored how advertisers and agency buyers can take control of the consumer experience with real-time intelligence. Featured speakers included: Seraj Bharwani, Chief Strategy Officer Max Dobbs, EVP, Enterprise Sales Jake [...]
Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more

Webinar: Can contextual targeting substitute for third-party cookies?

June 16, 2021

The digital advertising industry has come full circle in recognizing the role of contextual targeting in reaching the right audience along the consumer journey. Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by [...]
Algorithm Digital Advertising Demand Side Platform (DSP) Webinar illumin® Consumer Journey Advertising Automation Journey Automation Contextual Read more

Webinar: auto insurance is ripe for a major disruption due to the pandemic

March 29, 2021

  Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed […]

Digital Advertising Attention Advertising Decision Science Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more

Growing Your Direct to Consumer eCommerce Business

July 8, 2020

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]

Digital Advertising Attention Advertising Decision Science Direct To Consumer Webinar eCommerce Read more

¿Por qué debería el ecommerce mirar directamente al Consumidor? Lo bueno, lo malo y las oportunidades del DTC

July 3, 2020

 Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]

Digital Advertising Attention Advertising Direct To Consumer Español Webinar Read more

Ecommerce Pros Talk DTC – The Good, The Bad, And The Opportunity

June 26, 2020

DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]

Digital Advertising Attention Advertising Direct To Consumer Webinar Read more

CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA

May 28, 2020

El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Español Webinar Read more

The 3C Model to Rebuilding Client Conviction

May 22, 2020

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business.  In our latest webinar, we’ve put together a reliable, […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Webinar Read more

LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO

April 29, 2020

¿Cuáles son las oportunidades de los eSports para el sector publicitario? ¿Qué perfiles de audiencias acuden en masa a este tipo de soportes para cubrir su entretenimiento? Te resolvemos las dudas en este informe, imprescindible para entender el fenómeno de los esports. Puedes acceder al webinar en este vídeo o ampliar más información con nuestro [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

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