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Category: Walled Gardens

Advertisers Overspend On Walled Gardens, Study Shows

March 13, 2020

Once a consumer has reached awareness of your product/service, where do they go next? A new report by OpenX and The Harris Poll details how 80% of American consumers look for information on the open web first. Yet, 60% of advertisers’ spending goes towards “walled gardens” like Facebook and Amazon! The report concludes that consumers […]

Digital Advertising Attention Advertising Walled Gardens Read more

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