Early in 2016 our fearless leader Tal Hayek set the stage for AcuityAds’ trajectory to growth. A key element in this plan was going to be strategic acquisitions that complimented our Ultra-Intuitive, Self-Serve programmatic platform to fulfill the most demanding marketers’ needs for their digital advertising initiatives.
We are more than thrilled to be participating in the upcoming Mobile World Congress in beautiful Barcelona. While we’re definitely excited for the Spanish cuisine and amazing architecture we are mostly looking forward to the opportunities this leading technology conference presents.
The data gap is a critical hindrance to transparency in the digital advertising industry, as evidenced by the ANA’s survey of both agencies and advertisers. Bringing these questions to the table in an open agency-advertiser-technology vendor discussion is the first step towards a remedy.
Acuity is excited to offer you five simple steps to succeed with your digital marketing efforts this holiday season. Take a look and make sure you are prepared for this lucrative time of year.
Today, most programmatic marketing platforms offer two levels of service, full-serve or self-serve. These options are quite distinct: under full-serve, the DSP manages the brand campaigns entirely, while with self-serve, a brand or agency is given the keys to the car and left to drive it on their own.
Digital video is one of the most impactful ad formats today. The average click-through rate on digital video is 1.84% – the highest CTR of any digital ad format. That’s because video can captivate modern internet and mobile app consumers with storytelling at the right moment in time.
A key factor in the success of Programmatic Marketing is its data-driven and automated approach – its ability to use technology to “target and connect intelligently” with an intended market. Programmatic Marketing platforms offer a wide range of targeting tactics, including System (Operating System, Web Browser or Device Type), Geographic (Location, Postal Code), Language and Demographic targeting. Amongst these, Acuity’s Real-Time Reactors are some of the most powerful targeting mechanisms.
We recently hosted a marketing event titled “Meet the New Superhero, the Data-Driven Marketer” at the Fairmont Royal York Hotel in Toronto. The superhero marketer theme seemed apropos based on the feedback we have witnessed speaking with many agencies and brands as they strive to pursue a better understanding of their customers in a world where the increase in digital consumer data is growing at a phenomenal rate.
This blog will act as a source of information and inspiration for you on our Self-Serve Programmatic Marketing Platform, DMP capabilities and other services.
