acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Case Studies
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
    • About Us
      Learn more about AcuityAds and our mission to help light the way to a better path forward
    • Careers
      Join the most talented group of people in advertising technology, today
    • Investors
      Find stock information, financial documents, investor presentations and meet the leadership team
  • Schedule a demo
Contact Us

Category: Uncategorized

Welcome the Newest Member of our Technology Family – Analytics-Led Video Advertising Leader Visible Measures

March 31, 2017

Early in 2016 our fearless leader Tal Hayek set the stage for AcuityAds’ trajectory to growth. A key element in this plan was going to be strategic acquisitions that complimented our Ultra-Intuitive, Self-Serve programmatic platform to fulfill the most demanding marketers’ needs for their digital advertising initiatives.

Uncategorized Read more

Top 5 reasons to meet AcuityAds at #MWC17

February 24, 2017

We are more than thrilled to be participating in the upcoming Mobile World Congress in beautiful Barcelona. While we’re definitely excited for the Spanish cuisine and amazing architecture we are mostly looking forward to the opportunities this leading technology conference presents.

Uncategorized Read more

4 Critical Questions to Close the Data Gap in Digital Advertising

January 20, 2017

The data gap is a critical hindrance to transparency in the digital advertising industry, as evidenced by the ANA’s survey of both agencies and advertisers. Bringing these questions to the table in an open agency-advertiser-technology vendor discussion is the first step towards a remedy.

Uncategorized Read more

Five Steps to a Holly Jolly Holiday Stacked With Results!

November 7, 2016

Acuity is excited to offer you five simple steps to succeed with your digital marketing efforts this holiday season. Take a look and make sure you are prepared for this lucrative time of year.

Uncategorized Read more

Self-serve vs. full-serve: is there a common ground? Yes, and it’s called Hybrid.

August 23, 2016

Today, most programmatic marketing platforms offer two levels of service, full-serve or self-serve. These options are quite distinct: under full-serve, the DSP manages the brand campaigns entirely, while with self-serve, a brand or agency is given the keys to the car and left to drive it on their own.

Uncategorized Read more

We’re not the first to tell you, digital video is big and is going to get bigger

July 28, 2016

Digital video is one of the most impactful ad formats today. The average click-through rate on digital video is 1.84% – the highest CTR of any digital ad format. That’s because video can captivate modern internet and mobile app consumers with storytelling at the right moment in time.

Uncategorized Read more

Real-Time Reactors: Weather Forecasting and Targeting

July 14, 2016

A key factor in the success of Programmatic Marketing is its data-driven and automated approach – its ability to use technology to “target and connect intelligently” with an intended market. Programmatic Marketing platforms offer a wide range of targeting tactics, including System (Operating System, Web Browser or Device Type), Geographic (Location, Postal Code), Language and Demographic targeting. Amongst these, Acuity’s Real-Time Reactors are some of the most powerful targeting mechanisms.

Uncategorized Read more

Meet the New Superhero: The Data-Driven Marketer

June 13, 2016

We recently hosted a marketing event titled “Meet the New Superhero, the Data-Driven Marketer” at the Fairmont Royal York Hotel in Toronto.  The superhero marketer theme seemed apropos based on the feedback we have witnessed speaking with many agencies and brands as they strive to pursue a better understanding of their customers in a world where the increase in digital consumer data is growing at a phenomenal rate.

Uncategorized Read more

Welcome to the all-new AcuityAds blog and website!

June 10, 2016

This blog will act as a source of information and inspiration for you on our Self-Serve Programmatic Marketing Platform, DMP capabilities and other services.

Uncategorized Read more

Post navigation

    « 1 2 3 4

Sign up to our newsletter

Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today.

Subscribe

Categories

  • Uncategorized
  • Algorithm
  • Digital Advertising
  • Ad Exchange
  • Demand Side Platform (DSP)
  • Social Data
  • Geo Targeting
  • Geo Reporting
  • True Reach
  • Attention Advertising
  • Supply Side Platform (SSP)
  • Programmatic Audio
  • Decision Science
  • Cannabis Advertising
  • Direct To Consumer
  • Culture Advertising
  • Most Viewed Video Ads
  • CTV
  • Español
  • Walled Gardens
  • Webinar
  • Company News
  • eCommerce
  • illumin
  • Consumer Journey
  • Advertising Automation
  • Journey Automation
  • Case Study

Archive

B2B marketing zone

B2B Marketing Zone
Marketing Help Business Content Customer More >>

acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
Subscribe

© 2021 AcuityAds. All Rights Reserved.