Uncategorized Archives - AcuityAds Inc.

Most Viewed Video Ads: March Madness is back

April 6, 2021

The top 10 most viewed video ads from March Madness in 2021 collected 37,876,611 watches during the NCAA’s month-long tournament. Many campaigns this year acknowledge that the majority of people will be enjoying the tournament from the comforts of their own home and tailored their spots accordingly. Buffalo Wild Wings is sending wings to […]

Most Viewed Video Ads: When The Commercials Are More Entertaining Than The Broadcast – Super Bowl LV

February 10, 2021

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

Letter From The CEO: “We Are Here To Help”

March 18, 2020

Dear Clients and Partners of AcuityAds, We’d like to take a moment to recognize the individuals, families and businesses that are being impacted by the current pandemic. We stand in solidarity with you and all communities against this very real and challenging threat. What we’re doing to help: On Wednesday March 25th, 2020 at 2PM […]

Holiday Survival Tips for Digital Marketers by Digital Marketers

November 26, 2019

The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […]

Most Viewed Video Ads: Mother’s Day

June 3, 2019

How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving. And this year, a number of non-retail brands jumped on Mother’s Day mania too. Touching […]

Most Viewed Video Ads: May / Week 2

May 22, 2019

Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you […]

Most Viewed Video Ads: Avengers Endgame

April 29, 2019

The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some […]

What’s Next Beyond Viewability in 2019? Hint: We All Compete For It.

November 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising […]