We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
While Google’s “HELP” homage to The Beatles continues to dominate the chart this week, we saw 4 brand new campaigns make the chart! The always impressive Old Spice, mouth-watering Arby’s and surprising Grammarly are ones to watch this week. Meanwhile, Apple’s product launch continues with its traction with 2 campaigns from last week making a […]
This week we see several new videos from Apple after their most recent product launch event last Tuesday. They have new campaigns this week featuring the iPhone 11 the iPhone 11 Pro, coming in second and seventh, respectively. Their video summarizing the event and their newest announcements also made the chart this week, coming in […]
This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the third spot on this week’s chart is a funny clip from GEICO, with Apple and Nike entering the top 10 as well. Check out some of the […]
In this week’s roundup of our Most Viewed Video Ads chart, Revlon and Samsung both snag a spot in the top 10 with Google Home taking the lead. Check out some of the top spots below with the full Top 10 list at the bottom: Google Meet Google Home, a voice-activated speaker powered by […]
The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share […]
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as […]
This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]
Many advertisers look to standardized metrics to understand digital ad campaign performance. Things like impressions and clicks alone result in a very high level understanding of the impact a campaign may have on your desired audience. Optimizing to these high level metrics may also prove lackluster when trying to generate brand equity and performance, a […]
The 2018 NCAA Division I Men’s Basketball Tournament was a 68-team single-elimination tournament to determine the men’s national basketball champion for the 2018 season. After a grueling few weeks, Villanova was finally crowned champion. While these amazing teams did the real heavy lifting, we’re here to discuss which digital advertisers came out on top! In […]
