Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […]
Super Bowl nunca decepciona, y aunque su audiencia en televisión no ha superado la cota de los 100 millones de espectadores en Estados Unidos del año pasado, sus anuncios siguen dando mucho que hablar. Son el centro de atención de millones de personas en las “pequeñas pantallas” de dispositivos móviles, ordenadores, tablets, etc. AcuityAds ha […]
Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]
El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […]
Need a boost of holiday spirit to fuel your online shopping addiction? Then look no further! This year’s list of holiday campaigns focus on the season of gift giving. The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. It’s that familiar time of year when […]
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]
Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]
2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […]
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations.
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]
