The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share […]
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as […]
This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]
Many advertisers look to standardized metrics to understand digital ad campaign performance. Things like impressions and clicks alone result in a very high level understanding of the impact a campaign may have on your desired audience. Optimizing to these high level metrics may also prove lackluster when trying to generate brand equity and performance, a […]
The 2018 NCAA Division I Men’s Basketball Tournament was a 68-team single-elimination tournament to determine the men’s national basketball champion for the 2018 season. After a grueling few weeks, Villanova was finally crowned champion. While these amazing teams did the real heavy lifting, we’re here to discuss which digital advertisers came out on top! In […]
