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Category: Supply Side Platform (SSP)

How many technologies does it take to build a consumer journey?

October 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]

Digital Advertising Demand Side Platform (DSP) True Reach Supply Side Platform (SSP) eCommerce illumin Read more

How Do Websites Enable Ad Blocker Detection?

July 27, 2020

Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]

Digital Advertising Ad Exchange Demand Side Platform (DSP) Supply Side Platform (SSP) Decision Science Read more

AcuityAds Acquires ADman Media, aims to Capture a Larger Share of the Hispanic Advertising Market

June 15, 2018

Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand […]

Supply Side Platform (SSP) Read more

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