Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try […]
In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]
Creating relevant, one-to-one connections between brands and buyers is the hardest part of programmatic advertising. This is because today’s internet users are savvy. Research shows that internet users aren’t totally adverse to online advertising, but the format and relevance of your message is critical and ads should not impede on the users’ overall experience. Otherwise, […]
