2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […]
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations.
With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […]
Our MVVA for July is here, these are the top video ads of the month! The top video ad of the month was a back-to-routine message from Dick’s Sporting Goods. This comes as no surprise as consumers are definitely feeling the pinch of the continuing pandemic. Check out the top ten list below.
El spot de “#JuntosEnDigital”, la campaña de Vodafone en la que apela a estar más cerca de nuestros mayores a través de la comunicación telefónica o por videoconferencia, ha sido la más vista por los usuarios españoles durante los últimos 4 meses (marzo a junio 2020) en base al criterio de “atención”, según recoge el […]
In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices. Check out the top Father’s […]
This month we celebrated Mother’s Day and we’d like to take a moment to thank all the hard-working Moms out there. Now more than ever, Moms are essential parts of our homes and are juggling the responsibilities of work, raising kids, and keeping their families safe. Some of us didn’t get the opportunity to thank […]
“Play for the World”, la campaña de Nike que apela a aquellos que siguen practicando deporte en su sala de estar, pasillos o sótanos, ha sido la triunfadora del mes de abril en Estados Unidos con más de 25 millones de views, según el análisis a través de nuestra plataforma de medición True Reach™. Le […]
This month’s MVVA is different from others. We’ve decided to showcase the work that brands and agencies have created around the subject of COVID-19. While the current climate poses challenges for brands, and marketers are trying to decide whether it’s a good idea to run ads at all, it is undeniable that there’s a requirement […]
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in.
