Journey Automation Archives

Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes

October 1, 2021

On September 30, 2021 we hosted another webinar in our IAB series on How consumer journey intelligence can help achieve above-benchmark outcomes. Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and [...]

Webinar: How to measure the business impact of omnichannel consumer journeys

July 23, 2021

On July 22, 2021 we hosted another webinar in our IAB series on How to measure the business impact of omnichannel consumer journeys. The session explored how advertisers and agency buyers can take control of the consumer experience with real-time intelligence. Featured speakers included: Seraj Bharwani, Chief Strategy Officer Max Dobbs, EVP, Enterprise Sales Jake [...]

A connected journey should be the only journey in the new world of advertising

July 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]

Webinar: Can contextual targeting substitute for third-party cookies?

June 16, 2021

The digital advertising industry has come full circle in recognizing the role of contextual targeting in reaching the right audience along the consumer journey. Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by [...]

What’s new with illumin?

May 28, 2021

Welcome to the first edition of what’s new with illumin®. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […]

It’s time to rethink the consumer journey

April 30, 2021

David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not! Marketers must dissect […]

Transparent addressability will power the future of journey automation

March 31, 2021

The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […]

Webinar: auto insurance is ripe for a major disruption due to the pandemic

March 29, 2021

Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed […]

Better-for-you beverage brand uses illumin to stay on top

February 25, 2021

Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. So, how does a leading sparkling beverage brand retain […]

Why programmatic advertising will dominate in 2021

January 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It’s no surprise eMarketer forecast […]