Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]
If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]
How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […]
¿Cómo funciona? Durante años, la planificación de medios ha estado metida en una especie de caja negra a la que era imposible acceder. Con Illumin todo esto cambia. Su tecnología en Advertising Automation permite a los anunciantes ver todo el proceso, planificar, activar campañas en cualquiera de los canales digitales disponibles y ver resultados en […]
