Schedule recurring reports with ease and gain access to two new reports: Reach and Frequency and Time to Convert illumin users, do you hear sleigh bells on the roof? It sounds like you’ve got one more gift to unwrap: a new predefined report interface! This is one gift that will keep giving, allowing you […]
We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence. What is contextual advertising? Contextual advertising means placing ads […]
On September 30, 2021 we hosted another webinar in our IAB series on How consumer journey intelligence can help achieve above-benchmark outcomes. Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and [...]
Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The metaphors were intended to help model, measure, and validate the consumer behaviors to achieve predictable business results through media investments. Unfortunately, a combination of channel fragmentation, data […]
On July 22, 2021 we hosted another webinar in our IAB series on How to measure the business impact of omnichannel consumer journeys. The session explored how advertisers and agency buyers can take control of the consumer experience with real-time intelligence. Featured speakers included: Seraj Bharwani, Chief Strategy Officer Max Dobbs, EVP, Enterprise Sales Jake [...]
How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]
The digital advertising industry has come full circle in recognizing the role of contextual targeting in reaching the right audience along the consumer journey. Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by [...]
Welcome to the first edition of what’s new with illumin®. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […]
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics […]
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not! Marketers must dissect […]
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