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Category: illumin

IAB There: Advances in journey automation will change the marketing landscape this year

January 21, 2021

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science Culture Advertising CTV illumin Consumer Journey Advertising Automation Journey Automation Read more

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

Uncategorized Digital Advertising Ad Exchange Attention Advertising Direct To Consumer eCommerce illumin Consumer Journey Advertising Automation Read more

illumin is Advertising Automation

November 16, 2020

  For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]

Digital Advertising eCommerce illumin Consumer Journey Advertising Automation Read more

How many technologies does it take to build a consumer journey?

October 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]

Digital Advertising Demand Side Platform (DSP) True Reach Supply Side Platform (SSP) eCommerce illumin Read more

illumin, the new advertising automation technology from AcuityAds

October 9, 2020

How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […]

illumin Read more

Illumin, la nueva tecnología de Advertising Automation de AcuityAds

October 9, 2020

¿Cómo funciona? Durante años, la planificación de medios ha estado metida en una especie de caja negra a la que era  imposible acceder. Con Illumin todo esto cambia. Su tecnología en Advertising Automation permite a los anunciantes ver todo el proceso, planificar, activar campañas en cualquiera de los canales digitales disponibles y ver resultados en […]

Español illumin Read more

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