Geo Reporting Archives - AcuityAds Inc.

Let’s Get Digital! With Out-Of-Home Media

August 26, 2020

Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […]

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]

The Top Uses of Geo Reporting You Might Not Have Thought About

April 4, 2018

Geo reporting or geographic reporting is not to be confused with location based targeting. Where location targeting allows you to segment your campaign spending within specific regions, geo reporting allows you to visualize performance of your campaign by region. A programmatic platform that gives you a geo report (like ours) is providing you with campaign […]