Geo Reporting Archives - AcuityAds Inc.

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]

The Top Uses of Geo Reporting You Might Not Have Thought About

April 4, 2018

Geo reporting or geographic reporting is not to be confused with location based targeting. Where location targeting allows you to segment your campaign spending within specific regions, geo reporting allows you to visualize performance of your campaign by region. A programmatic platform that gives you a geo report (like ours) is providing you with campaign […]