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Category: Español

PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

April 1, 2020

Nuestra compañía ha analizado el mercado publicitario y su contexto en una situación como la creada por el COVID19. Seraj Bharwani, nuestro Chief Strategy Officer, ha analizado a través de este webinar internacional los cambios en los hábitos de los consumidores alrededor del mundo durante la pandemia. Puedes acceder al webinar en este vídeo o [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

GUÍA PARA ENTENDER LA PUBLICIDAD EN LA TELEVISIÓN CONECTADA

March 9, 2020

Con esta guía podrás entender mejor el ecosistema de la televisión conectada, para poder invertir en ella de una manera más eficiente. Y es que según el QPanel de AIMC, más de la mitad de los españoles usuarios de Internet accede a contenidos de televisión vía streaming y el más reciente informe de InfoAdex ha […]

CTV Español Read more

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