eCommerce Archives - AcuityAds Inc.

5 questions to ask before creating your direct-to-consumer marketing strategy

March 12, 2021

Almost every brand is faced with a crowded online market, fierce competition, and an army of resellers. With ecommerce sales accelerating at break-neck speed, understanding the keys to a successful direct-to-consumer marketing strategy is more important now than ever. Our goal is to simplify this process for you and ask questions to help you think […]

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

illumin is Advertising Automation

November 16, 2020

For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]

How many technologies does it take to build a consumer journey?

October 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]

Is Your Brand Playing Digital Catch Up?

August 20, 2020

Do you ever feel jealous of those brands who are digital natives? They never had to deal with a transition to online selling and everything appears so easy for them. Fear not! Having a digital-first mindset is easy and we’re here to help you learn how so you don’t feel like you’re constantly playing digital […]

Growing Your Direct to Consumer eCommerce Business

July 8, 2020

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]