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Category: DSP

The Path to Delivering an Intelligent Solution for Attention Advertising

May 10, 2018

In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]

Advertising and Marketing Technology AI algorithm Attention Advertising consumer attention demand side platform digital advertising digital marketing DSP DSP definition Programmatic Advertising Social Data Targeting READ MORE

Two halves of the same coin? Not quite. The difference between a DSP and an Ad Exchange

February 21, 2018

The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.

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