eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]
Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]
¿Cuáles son las oportunidades de los eSports para el sector publicitario? ¿Qué perfiles de audiencias acuden en masa a este tipo de soportes para cubrir su entretenimiento? Te resolvemos las dudas en este informe, imprescindible para entender el fenómeno de los esports. Puedes acceder al webinar en este vídeo o ampliar más información con nuestro [...]
While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing. Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 [...]
Nuestra compañía ha analizado el mercado publicitario y su contexto en una situación como la creada por el COVID19. Seraj Bharwani, nuestro Chief Strategy Officer, ha analizado a través de este webinar internacional los cambios en los hábitos de los consumidores alrededor del mundo durante la pandemia. Puedes acceder al webinar en este vídeo o [...]
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple - if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate [...]
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here, that is an amazing precursor to […]
