Direct To Consumer Archives

Do We Need Advertising During The COVID-19 Pandemic?

March 26, 2020

There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple - if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate [...]

Direct to Consumer: A New Playbook for Successful Consumer Marketing

October 1, 2019

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here, that is an amazing precursor to […]