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Category: Direct To Consumer

A connected journey should be the only journey in the new world of advertising

July 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer   At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]

Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study Read more

5 questions to ask before creating your direct-to-consumer marketing strategy

March 12, 2021

Almost every brand is faced with a crowded online market, fierce competition, and an army of resellers. With ecommerce sales accelerating at break-neck speed, understanding the keys to a successful direct-to-consumer marketing strategy is more important now than ever. Our goal is to simplify this process for you and ask questions to help you think […]

Digital Advertising Decision Science Direct To Consumer eCommerce Consumer Journey Read more

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

Uncategorized Digital Advertising Ad Exchange Attention Advertising Direct To Consumer eCommerce illumin® Consumer Journey Advertising Automation Read more

Is Your Brand Playing Digital Catch Up?

August 20, 2020

Do you ever feel jealous of those brands who are digital natives? They never had to deal with a transition to online selling and everything appears so easy for them. Fear not! Having a digital-first mindset is easy and we’re here to help you learn how so you don’t feel like you’re constantly playing digital […]

Direct To Consumer eCommerce Read more

Growing Your Direct to Consumer eCommerce Business

July 8, 2020

eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]

Digital Advertising Attention Advertising Decision Science Direct To Consumer Webinar eCommerce Read more

¿Por qué debería el ecommerce mirar directamente al Consumidor? Lo bueno, lo malo y las oportunidades del DTC

July 3, 2020

 Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]

Digital Advertising Attention Advertising Direct To Consumer Español Webinar Read more

Ecommerce Pros Talk DTC – The Good, The Bad, And The Opportunity

June 26, 2020

DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]

Digital Advertising Attention Advertising Direct To Consumer Webinar Read more

LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO

April 29, 2020

¿Cuáles son las oportunidades de los eSports para el sector publicitario? ¿Qué perfiles de audiencias acuden en masa a este tipo de soportes para cubrir su entretenimiento? Te resolvemos las dudas en este informe, imprescindible para entender el fenómeno de los esports. Puedes acceder al webinar en este vídeo o ampliar más información con nuestro [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS?

April 22, 2020

While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing. Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Webinar Read more

PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

April 1, 2020

Nuestra compañía ha analizado el mercado publicitario y su contexto en una situación como la creada por el COVID19. Seraj Bharwani, nuestro Chief Strategy Officer, ha analizado a través de este webinar internacional los cambios en los hábitos de los consumidores alrededor del mundo durante la pandemia. Puedes acceder al webinar en este vídeo o [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

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