DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]
In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]
We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […]
Picture your favorite place to shop for groceries, clothing or hobbies. Upon check-out, does the salesperson or clerk ask which stores you’ve most recently visited, where you’re going next, how long it took you to shop or how far away from the store you live? Pixels are used to capture all of that information and [...]
¿Cuáles son las oportunidades de los eSports para el sector publicitario? ¿Qué perfiles de audiencias acuden en masa a este tipo de soportes para cubrir su entretenimiento? Te resolvemos las dudas en este informe, imprescindible para entender el fenómeno de los esports. Puedes acceder al webinar en este vídeo o ampliar más información con nuestro [...]
While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing. Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 [...]
What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct. However, the […]
Nuestra compañía ha analizado el mercado publicitario y su contexto en una situación como la creada por el COVID19. Seraj Bharwani, nuestro Chief Strategy Officer, ha analizado a través de este webinar internacional los cambios en los hábitos de los consumidores alrededor del mundo durante la pandemia. Puedes acceder al webinar en este vídeo o [...]
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple - if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate [...]
