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Category: Digital Advertising

Day in the life of a Digital Campaign Manager

April 29, 2022

"So, what do you do?" is an infamous conversation starter. Then again, it’s also something your relatives ask when they want to brag about you to their friends. Although it's a simple question, I’ve never been sure about how to articulate the intricacies of my dynamic day-to-day. Here’s my best shot.  My name is Vish, [...]
Digital Advertising Read more

illumin™ launches custom contextual advertising that ensures precise, relevant, and safe ad placement

December 7, 2021

We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence.   What is contextual advertising? Contextual advertising means placing ads […]

Algorithm Digital Advertising Decision Science illumin® Contextual Read more

Most Viewed Video Ads: NFL Season Return 2021

October 6, 2021

The onset of fall marks the return to school, pumpkin spice lattes and oversized scarves. But to many sports enthusiasts the most celebrated return is the return to NFL football. The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]

Digital Advertising True Reach Most Viewed Video Ads Read more

Webinar: How consumer journey intelligence can help achieve above-benchmark outcomes

October 1, 2021

On September 30, 2021 we hosted another webinar in our IAB series on How consumer journey intelligence can help achieve above-benchmark outcomes. Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and [...]
Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more

Most Viewed Video Ads: Back to School 2021

September 1, 2021

  The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. After the year(s) we’ve had, this throwback is much appreciated — by kids and parents alike.   Kids basking in the return to […]

Digital Advertising True Reach Most Viewed Video Ads Read more

Most Viewed Video Ads: 2021 Tokyo Olympics

August 13, 2021

The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. But other themes also emerged — feminism and mental health, as brands used their platform to show support and solidarity for topical […]

Digital Advertising True Reach Most Viewed Video Ads Read more

Transparent journeys offer greater accountability for media investments

August 5, 2021

Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The metaphors were intended to help model, measure, and validate the consumer behaviors to achieve predictable business results through media investments. Unfortunately, a combination of channel fragmentation, data […]

Algorithm Digital Advertising Decision Science illumin® Consumer Journey Read more

Webinar: How to measure the business impact of omnichannel consumer journeys

July 23, 2021

On July 22, 2021 we hosted another webinar in our IAB series on How to measure the business impact of omnichannel consumer journeys. The session explored how advertisers and agency buyers can take control of the consumer experience with real-time intelligence. Featured speakers included: Seraj Bharwani, Chief Strategy Officer Max Dobbs, EVP, Enterprise Sales Jake [...]
Digital Advertising Webinar illumin® Consumer Journey Advertising Automation Journey Automation Read more

A connected journey should be the only journey in the new world of advertising

July 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer   At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]

Digital Advertising Demand Side Platform (DSP) Direct To Consumer illumin® Advertising Automation Journey Automation Case Study Read more

Most Viewed Video Ads: 4th of July 2021

July 9, 2021

This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19.  After a somewhat divisive 2020, much focus was placed on what separates Americans. […]

Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer Journey Read more

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