eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]
Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]
In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]
We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […]
What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct. However, the […]
