We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be […]
It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers […]
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in […]
According to Statista, legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the […]
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and […]
From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are […]
The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share […]
Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style […]
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as […]
At AcuityAds, we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best […]
