Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a […]
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats beginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, […]
In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]
Creating relevant, one-to-one connections between brands and buyers is the hardest part of programmatic advertising. This is because today’s internet users are savvy. Research shows that internet users aren’t totally adverse to online advertising, but the format and relevance of your message is critical and ads should not impede on the users’ overall experience. Otherwise, […]
The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.
