David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not! Marketers must dissect […]
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […]
The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […]
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It’s no surprise eMarketer forecast […]
Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […]
Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]
