Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […]
Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]
Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude.
Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term.
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a […]
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats beginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, […]
