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Category: Demand Side Platform (DSP)

Why programmatic advertising will dominate in 2021

January 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It’s no surprise eMarketer forecast […]

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science CTV illumin Consumer Journey Advertising Automation Journey Automation Read more

IAB There: Advances in journey automation will change the marketing landscape this year

January 21, 2021

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science Culture Advertising CTV illumin Consumer Journey Advertising Automation Journey Automation Read more

How many technologies does it take to build a consumer journey?

October 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […]

Digital Advertising Demand Side Platform (DSP) True Reach Supply Side Platform (SSP) eCommerce illumin Read more

Let’s Get Digital! With Out-Of-Home Media

August 26, 2020

Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […]

Digital Advertising Demand Side Platform (DSP) Geo Targeting Geo Reporting Attention Advertising Decision Science Read more

How Do Websites Enable Ad Blocker Detection?

July 27, 2020

Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]

Digital Advertising Ad Exchange Demand Side Platform (DSP) Supply Side Platform (SSP) Decision Science Read more

LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO

April 29, 2020

¿Cuáles son las oportunidades de los eSports para el sector publicitario? ¿Qué perfiles de audiencias acuden en masa a este tipo de soportes para cubrir su entretenimiento? Te resolvemos las dudas en este informe, imprescindible para entender el fenómeno de los esports. Puedes acceder al webinar en este vídeo o ampliar más información con nuestro [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS?

April 22, 2020

While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing. Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Webinar Read more

PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

April 1, 2020

Nuestra compañía ha analizado el mercado publicitario y su contexto en una situación como la creada por el COVID19. Seraj Bharwani, nuestro Chief Strategy Officer, ha analizado a través de este webinar internacional los cambios en los hábitos de los consumidores alrededor del mundo durante la pandemia. Puedes acceder al webinar en este vídeo o [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Español Webinar Read more

Do We Need Advertising During The COVID-19 Pandemic?

March 26, 2020

There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple - if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate [...]
Digital Advertising Demand Side Platform (DSP) Direct To Consumer Webinar Read more

Qué es la programática y cómo puede ayudarte Acuity a aprovechar sus ventajas

December 10, 2019

Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude.

Digital Advertising Demand Side Platform (DSP) Read more

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