Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term.
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.
To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. The laws are ever-changing. There are new restrictions almost every day, changes to what you can (and cannot) show on ads, updated exchanges to run with, etc. Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. […]
It’s time to say goodbye to manual audience segmentation. For starters, it sets buyers up for inefficient and ineffective campaign management. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. They also need to manually track and analyze performance (an incredibly slow process), then make manual adjustments. The “mass […]
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural […]
We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, […]
