Culture Advertising Archives

Multicultural Marketing: A Marketer’s Guide

May 17, 2022

For marketers, authentic audience connection is essential, no matter the industry. And the best way to make that connection is to truly understand the people you are targeting—to empathize with them, understand their challenges and speak to them in a way that makes them feel heard. But how can you understand someone without first […]

3 Things we learned at Portada Live

April 11, 2022

How can brands reach and foster meaningful relationships with multicultural segments? Recently, AcuityAds CSO Seraj Bharwani sat down with Ariela Nerubay, CMO & EVP of Curacao for Portada Live to discuss just that. Together they talked about how Curacao became one of the most trusted retailers in the US Hispanic community and how marketers can […]

Most Viewed Video Ads: Love is in the Air

February 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special. Brands used Valentine’s Day as an opportunity to establish greater brand […]

IAB There: Advances in journey automation will change the marketing landscape this year

January 21, 2021

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]

Accessing Culture Beyond Ethnicity: Affinity

October 10, 2019

Welcome back to our “Accessing Culture Beyond Ethnicity” blog series as we break down how we decipher culture through technology. For our last post on this series, we tackle the final element that we use to decode a consumer’s culture: Affinity.

Accessing Culture Beyond Ethnicity: Intent

August 28, 2019

At Acuity, we believe that all modern advertising is multicultural advertising and in today’s context, must extend beyond ethnicity, to account for the fact that a culture is defined by any group of individuals that are united by a sense of similar identity. Technology allows you to connect with any audience and take an ‘in-culture’ approach, bolstered by consideration and inclusion of critical signals discoverable online.

Category: Culture Advertising