Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. So, how does a leading sparkling beverage brand retain […]
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It’s no surprise eMarketer forecast […]
Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […]
If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]
