With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […]
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […]
Our MVVA for July is here, these are the top video ads of the month! The top video ad of the month was a back-to-routine message from Dick’s Sporting Goods. This comes as no surprise as consumers are definitely feeling the pinch of the continuing pandemic. Check out the top ten list below.
El spot de “#JuntosEnDigital”, la campaña de Vodafone en la que apela a estar más cerca de nuestros mayores a través de la comunicación telefónica o por videoconferencia, ha sido la más vista por los usuarios españoles durante los últimos 4 meses (marzo a junio 2020) en base al criterio de “atención”, según recoge el […]
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]
Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business. Our […]
In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices. Check out the top Father’s […]
In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]
This month we celebrated Mother’s Day and we’d like to take a moment to thank all the hard-working Moms out there. Now more than ever, Moms are essential parts of our homes and are juggling the responsibilities of work, raising kids, and keeping their families safe. Some of us didn’t get the opportunity to thank […]
