El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not! Marketers must dissect […]
The top 10 most viewed video ads from March Madness in 2021 collected 37,876,611 watches during the NCAA’s month-long tournament. Many campaigns this year acknowledge that the majority of people will be enjoying the tournament from the comforts of their own home and tailored their spots accordingly. Buffalo Wild Wings is sending wings to […]
Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed […]
Los spots de vídeo se han convertido en una de las mejores armas de las compañías tecnológicas para llegar a sus potenciales clientes. Con más de 88 millones de impresiones desde noviembre de 2020 a febrero de 2021, las principales marcas de smartphones y dispositivos electrónicos que operan en nuestro país, han librado una intensa […]
El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […]
If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]
Need a boost of holiday spirit to fuel your online shopping addiction? Then look no further! This year’s list of holiday campaigns focus on the season of gift giving. The top ads tapped into our pathos and featured brands decking the halls while ramping up the festive cheer. It’s that familiar time of year when […]
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]
Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]
