Once a consumer has reached awareness of your product/service, where do they go next? A new report by OpenX and The Harris Poll details how 80% of American consumers look for information on the open web first. Yet, 60% of advertisers’ spending goes towards “walled gardens” like Facebook and Amazon! The report concludes that consumers […]
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser’s disappearing completely off the list (RIP Mr. Peanut, seriously this time).
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser’s disappearing completely off the list (RIP Mr. Peanut, seriously this time).
Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year’s Most Viewed Video Ads captured a combined total of 140M views so far.
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […]
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
We love this week’s chart because it features 4 brand new videos!! Most importantly, there are robots… and has anyone not seen that Boston Dynamics video yet because if you haven’t, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week’s chart and we bet it’ll be there for at least a few more weeks.
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. In case you missed it, we recently released complementary content to this playbook on the AW360 website here, that is an amazing precursor to […]
