Algorithm Archives - AcuityAds Inc.

illumin™ launches custom contextual advertising that ensures precise, relevant, and safe ad placement

December 7, 2021

We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence. What is contextual advertising? Contextual advertising means placing ads […]

Transparent journeys offer greater accountability for media investments

August 5, 2021

Journeys and funnels as metaphors for a customer’s decision-making process on the path to purchase have preoccupied marketers and the marketing research community for over a century. The metaphors were intended to help model, measure, and validate the consumer behaviors to achieve predictable business results through media investments. Unfortunately, a combination of channel fragmentation, data […]

Webinar: Can contextual targeting substitute for third-party cookies?

June 16, 2021

The digital advertising industry has come full circle in recognizing the role of contextual targeting in reaching the right audience along the consumer journey. Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by [...]

Why contextual targeting is back in style, and how to take advantage

May 19, 2021

Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics […]

Apple’s iOS 14.5 privacy update shouldn’t leave you panicking, here’s why

April 16, 2021

Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is not doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […]

Transparent addressability will power the future of journey automation

March 31, 2021

The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […]

Better-for-you beverage brand uses illumin to stay on top

February 25, 2021

Competition among the better-for-you beverage market is fierce and spans juices, teas, coffee alternatives, diet sodas, and a variety of waters. As evidenced by global sports drink brand Gatorade, which lost nearly 10% market share from 2015 to 2020, no brand is immune to losing ground. So, how does a leading sparkling beverage brand retain […]

Top Super Bowl 2021: Amazon, Jeep Y Paramount+ Recuerdan Que Más Allá De La Pandemia Existe El Humor

February 16, 2021

Super Bowl nunca decepciona, y aunque su audiencia en televisión no ha superado la cota de los 100 millones de espectadores en Estados Unidos del año pasado, sus anuncios siguen dando mucho que hablar. Son el centro de atención de millones de personas en las “pequeñas pantallas” de dispositivos móviles, ordenadores, tablets, etc. AcuityAds ha […]

Most Viewed Video Ads: When The Commercials Are More Entertaining Than The Broadcast – Super Bowl LV

February 10, 2021

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]

Black Friday Strategies for Digital Ad Success

November 23, 2020

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations.