Ad Exchange Archives - AcuityAds Inc.

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

How Do Websites Enable Ad Blocker Detection?

July 27, 2020

Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]

Two halves of the same coin? Not quite. The difference between a DSP and an Ad Exchange

February 21, 2018

The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.