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Category: Ad Exchange

5 Trends That Will Shape The Advertising Landscape In 2021

January 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]

Uncategorized Digital Advertising Ad Exchange Attention Advertising Direct To Consumer eCommerce illumin® Consumer Journey Advertising Automation Read more

How Do Websites Enable Ad Blocker Detection?

July 27, 2020

Some of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements. If you use an ad blocker, you may have seen this before: “Please help us to provide you with free content by disabling your ad blocker on this site”. Larger websites such as Wikipedia and […]

Digital Advertising Ad Exchange Demand Side Platform (DSP) Supply Side Platform (SSP) Decision Science Read more

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

June 15, 2020

  In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance:   1. Universal Pixel The role […]

Digital Advertising Ad Exchange Geo Targeting Geo Reporting Attention Advertising Decision Science Culture Advertising Read more

CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA

May 28, 2020

El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Español Webinar Read more

The 3C Model to Rebuilding Client Conviction

May 22, 2020

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business.  In our latest webinar, we’ve put together a reliable, […]

Digital Advertising Ad Exchange Social Data True Reach Decision Science Webinar Read more

HOW DO ADVERTISERS COLLECT DATA ONLINE?

May 14, 2020

Picture your favorite place to shop for groceries, clothing or hobbies. Upon check-out, does the salesperson or clerk ask which stores you’ve most recently visited, where you’re going next, how long it took you to shop or how far away from the store you live? Pixels are used to capture all of that information and [...]
Uncategorized Algorithm Digital Advertising Ad Exchange Social Data Geo Targeting Attention Advertising Read more

Two halves of the same coin? Not quite. The difference between a DSP and an Ad Exchange

February 21, 2018

The digital advertising ecosystem is complex to say the least. There are multiple avenues that connect advertisers to publishers so each party can achieve their goals. Programmatic technology like a Demand Side Platform or an Ad Exchange allow advertisers to use real-time bidding to distribute advertisements online. The small differences are important to understand so you can make the right decision for your advertising strategy.

Ad Exchange Demand Side Platform (DSP) Read more

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