acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Success Stories
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
  • Careers
  • Investors
  • Login
  • Schedule a demo
Contact Us

IAB There: Advances in journey automation will change the marketing landscape this year

January 21, 2021

Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training”. For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising.

AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement & Attribution, Angelina Eng to discuss the implications of major behavioral shifts among consumers in the last 12 months and how automation will dramatically change the marketing landscape moving forward.

IAB There

Click here to watch the full presentation on advances in journey automation, and listen to Seraj and Angelina discuss:

  • Key lessons learned from 2020
  • Programmatic hot topics that are fueling innovation
  • The biggest trends and game-changers to expect in 2021
  • The illumin® Journey Certification Program launching later this year in partnership with the IAB
  • The importance of consumer identity
  • The strength of Connected TV in a streaming world

 


Share this post!


Categories

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science Culture Advertising CTV illumin® Consumer Journey Advertising Automation Journey Automation

Sign up to our newsletter

Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today.

Subscribe

Categories

  • Direct To Consumer
  • Culture Advertising
  • Uncategorized
  • Most Viewed Video Ads
  • Algorithm
  • CTV
  • Digital Advertising
  • Español
  • Ad Exchange
  • Walled Gardens
  • Demand Side Platform (DSP)
  • Webinar
  • Social Data
  • Company News
  • Geo Targeting
  • eCommerce
  • Geo Reporting
  • illumin®
  • True Reach
  • Consumer Journey
  • Attention Advertising
  • Advertising Automation
  • Supply Side Platform (SSP)
  • Journey Automation
  • Programmatic Audio
  • Case Study
  • Decision Science
  • Contextual
  • Cannabis Advertising
  • Technology

Archive

B2B marketing zone

B2B Marketing Zone
Marketing Help Business Content Customer More >>

acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
  • Investors
  • Careers
Subscribe

© 2022 AcuityAds. All Rights Reserved.

Manage Cookie Consent
Adchoices

This website conducts Interest Based Advertising through the use of cookies. By continuing to use this website you are consenting to the use of your cookies.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}