Most Viewed Video Ads: Happy Halloween!
November 02, 2020
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations.
State Farm
This year State Farm released a campaign featuring Jake From State Farm out on Halloween dressed as himself. In the series of spots he gives trick-or-treaters advice on which house is handing out the best candy and helps a werewolf and vampire whose car has broken down. Even when things get spooky, State Farm is there to help.
Target
In a heartwarming ad, Target announced the release of its adaptive costumes for children and adults of all abilities making Halloween more inclusive for all. The spot follows a photoshoot Target had in January 2020 featuring children wearing their exclusive adaptive costumes. We hear from the costume designers on their inspiration and from families about why this means so much to them and their kids.
Liquid Death
In case energy drinks weren’t intense enough, Liquid Death released a new flavor called “Demon Infused Liquid Death.” In the ad, a “real witch” summons “real demons” and traps them in each can of the new drink. The spot finishes with the reassurance that if you become possessed you can visit their website to get $1 off an exorcism.
Here’s the Top 10 Most Viewed Video Ads:
| Rank | Brand | Campaign Name | Total Views | Link |
| 1 | Party City | Mix it. Match It. | 16,555,121 | WATCH NOW |
| 2 | State Farm | Jake From State Farm Costume | 9,877,460 | WATCH NOW |
| 3 | Reese’s | Halloween 2020 | 5,196,819 | WATCH NOW |
| 4 | Kit Kat | Halloween Takes No Breaks | 2,270,283 | WATCH NOW |
| 5 | Target | Make-Believe, Made For Everyone | 1,694,327 | WATCH NOW |
| 6 | Big Lots | Get More BOO For Your Buck | 1,138,434 | WATCH NOW |
| 7 | The Home Depot | Spooktacular Decorations | 1,066,779 | WATCH NOW |
| 8 | Temptations | Scaredy Cat | 366,714 | WATCH NOW |
| 9 | Liquid Death | Demon Infused Liquid Death | 361,691 | WATCH NOW |
| 10 | State Farm | Halloween | 310,635 | WATCH NOW |
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