MOST VIEWED VIDEO ADS: BACK TO SCHOOL EDITION
August 31, 2020
With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see how advertisers are approaching this year’s return to school.
Dick’s Sporting Goods
Coming in at the top spot is Dick’s Sporting Goods with their Your Day One Starts Here campaign. The spot features pro athlete stylist Calyann Barnett shopping with actor Miles Brown and influencer Nicole Laeno as they browse the store looking for back-to-school clothes.
Walmart’s places fourth on our list and this year’s campaign is far from your traditional back-to-school ad. The campaign follows children as they work from both home and school, doing science projects in the yard, and giving presentations in front a computer.
American Eagle Outfitters
American Eagle’s 2020 back-to-school campaign was shot entirely over Zoom and styling was done by the models themselves. The self-shot, TikTok inspired campaign features a series of young dancers and influencer Addison Rae, the second most followed person on TikTok.
Here’s the Top 10 Most Viewed Video Ads:
|Rank||Brand||Campaign Name||Total Views||Link|
|1||Dick’s Sporting Goods||Your Day One Stars Here||22,657,008||WATCH NOW|
|2||Clorox||Hands-On Learning||11,750,905||WATCH NOW|
|3||Shoe Carnival||Big Savings. Big Brands. Big Fun||10,063,591||WATCH NOW|
|4||Walmart||However You Go Back, We Got Your Back||9,467,874||WATCH NOW|
|5||American Eagle||All Day. Every Day. Be Comfortable. Be You||6,026,734||WATCH NOW|
|6||Target||Ready for School. Check.||2,319,224||WATCH NOW|
|7||Macy’s||Let’s Be Ready||2,102,933||WATCH NOW|
|8||Clarks||Back to School 2020||1,723,396||WATCH NOW|
|9||Old Navy||POP SUGAR x Old Navy||1,485,737||WATCH NOW|
|10||Mattress Firm||Back to School Sale||838,956||WATCH NOW|
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