MOST VIEWED VIDEO ADS: JULY 2020
August 04, 2020
Our MVVA for July is here, these are the top video ads of the month! The top video ad of the month was a back-to-routine message from Dick’s Sporting Goods. This comes as no surprise as consumers are definitely feeling the pinch of the continuing pandemic. Check out the top ten list below.
Dick’s Sporting Goods
Dick’s Sporting Goods takes first place this month. Their new “See You Out There” spot features breathtaking shots of athletes getting back to their routines in the great outdoors. The background music is Aerosmith’s Sweet Emotion.
Apple
In second place this month is Apple with their campaign entitled “The whole work-from-home thing”. It’s extremely relatable (maybe a bit too much) and guaranteed to make you laugh. The almost 7-minute long video follows a team of coworkers who are tasked with completing “Project Pandora’s Box” before the end of the day. We follow the team as they go about their day while trying to juggle home responsibilities with work. We’ve all been there.
Heinz
While most of us during quarantine have been doing things such as binging TV shows, learning new recipes, and trying to keep ourselves entertained, the people at Heinz have been working on something completely different – KRANCH. As the name suggests, it’s a combination of ketchup and ranch sauce. We can’t wait to try it on our french fries.
Here’s the Top 10 Most Viewed Video Ads:
| Rank | Brand | Campaign Name | Total Views | Link |
| 1 | Dick’s Sporting Goods | See You Out There | 75,406,290 | WATCH NOW |
| 2 | Apple | The whole work-from-home thing | 26,326,149 | WATCH NOW |
| 3 | Grammarly | Better Communication, Better Connection | 17,826,868 | WATCH NOW |
| 4 | LeapFrog | Scoop & Learn Ice Cream Cart | 16,065,323 | WATCH NOW |
| 5 | Halo Top | Stop Shoulding Yourself | 15,993,537 | WATCH NOW |
| 6 | Finish | Skip the Rinse | 14,837,702 | WATCH NOW |
| 7 | Heinz | Heinz Test Kitchen | 13,108,805 | WATCH NOW |
| 8 | Apple | Behind the Mac | 12,403,983 | WATCH NOW |
| 9 | Hyundai | Hyundai Highways | 11,743,129 | WATCH NOW |
| 10 | State Farm | Real Upgrade | 10,488,723 | WATCH NOW |
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